You also know which content and which channels best suit your customers. Typically, a customer journey consists of the following phases. Awareness (awareness of a need) Interest (interest in finding a solution). Consideration (evaluation of specific products/services) Purchase (choice for a specific solution). Mapping the customer journey helps in realizing […]
Monthly Archives: February 2022
256 posts
Awareness phase In the awareness phase of the customer journey, the focus is mainly on generating a large reach. One of the most well-It is becoming increasingly important to provide consumers with correct stock information. Certain products have a longer delivery time due to a shortage of raw materials or […]
For example, with good photography and accurate image editing, you can capture, emphasize and even magnify the beauty of light. That is valuable, because it allows you to leave an indelible impression with your campaign, as Vermeer has amply proven. How strong that feeling is, and what that feeling is, […]
To make the right choices, you need to be aware of the usage habits of your target group of the specific channel. 4. Use trends (but stay flexible) Jan Steen’s famous ‘The Cheerful Household’ at that time actually functioned as Facebook, Snapchat or Instagram now. It showed what the painter […]
By adopting a human, sincere and ‘real’ attitude, you gain trust. Trust that you don’t lose that easily when you make false promises or present a company, brand or product better than it actually is. 2. Use the right visual language and symbols In addition to portraits, group portraits were […]
How do I prepare my campaigns for a BMM-less world? Google indicates that you do not have to take immediate steps. From April, Google will make it easy to convert BMM to keyword groups. Since the update affects both Phrase Match and BMM, Google says it will primarily shift traffic […]
Without smart bidding, you can’t bid proportionally on search terms that you haven’t come across before or that you haven’t thought of yet. It is also important that you keep account restructuring in mind in that case. Another way of uploading keywords Due to the general shift towards a more […]
Then read on quickly! What about those keyword types from Google? If you advertise in the Google search network, you do this naturally based on keywords. When you set up a campaign in Google Ads, you have the option to add keywords based on different keyword types. We call this […]
A position on a category page can be suitable for a very specific decision aid, while the homepage can be very suitable for advising on a gift. 5. Live on The first decision aid you make will not be the best. But don’t let that stop you from getting started. […]
We translated the specifications into benefits and features that were just discussed. In short; the customer had no choice stress, bought and felt confirmed in his purchase. Step-by-step plan for webs hops The advisory function that physical retailers have is still missing in most web shops. Sure, there are filters […]
They often enjoy targeting their products to a very broad match of related searches. Other signals that increase the chance of a conversion In addition, there are many other relevant signals that can increase the chance of a conversion, such as the target group behind the search term. Behind every […]
A keyword can match multiple search terms and Google can use a different bid for each keyword. First back to the keyword. A keyword is the word or phrase that Google advertisers (now) set for a particular ad group to target their ads to customers. The word order no longer […]
This is a list of selected channels where you do want to be visible. Sounds interesting right? The big disadvantage of this way of working is that you will lose your volume in no time, unless you give up a huge number of placements. You can also customize your inventory […]
Realizing such a Masthead has to be done by a special Masthead team from Google. The costs vary enormously per day. During a Super bowl it will be a bit more expensive than on a typical Wednesday. But in terms of minimal costs, you should think about €50,000. Advertising YouTube […]
Furthermore, I always keep a close eye on the CTR (Click Through Rate) and the bounce rate. Especially on mobile you regularly have to deal with miskicks that can be disastrous for your performance. Tips Before you all spontaneously start creating YouTube campaigns, I would like to give you a […]
A bit of branding in the first 5 seconds is also wise. If people skip anyway, then you have free advertising for your brand! Where the bumper ad is ideal for the SEE phase, a True View for Action is ideal for the DO phase. This is a variant of […]
Also good to keep in mind is that Custom-intent only works this way if you use it for Google services (Gmail/YouTube). In the normal Google Display Network, a kind of In-market audience will be created. Are you curious in which of these target groups you fall? You can see that […]
Then comes the target audience that I personally am the least fan of. But for the sake of completeness I will include it in the overview. This concerns the affinity target groups. These are target groups that are tailored to your interests and habits. For example, a target group is […]
The different phases represent the different moments in the customer journey: In the SEE phase you focus on people who do not yet know about your brand/product/service. A step lower in the funnel you focus on orienting traffic ( THINK phase ). One step lower you arrive at the DO […]
And she would let her ears hang one-sided in the opinion of the OMT. Such criticisms are initially expressed mainly via the internet and then picked up by other media. The fact that these voices can now be heard will certainly influence the elections. A few private parties have taken […]
Just think of working from home, distance learning, online shopping or video calling. Corona has given the digitization of society a major push. But due to the prevailing lack of understanding, this has also resulted in undesirable consequences, such as cybercrime, spreading fake news, organizing riots, privacy violations or the […]
Even though it will save you time and you will eventually achieve more conversions, these kinds of digitization’s take the task of an SEA specialist off the hands of an SEA specialist. On the other hand, it is more fun to focus on the strategy than to spend all day […]
In this way, the parties can respond in a much more focused way to current themes in certain target groups or in regions, without the rest of the program receiving attention. I wonder how decisive this selective advertising, which is talked into certain groups, will be in this election. In […]
As a result, the Opti score will increase. The higher the Opti score, the more chance of conversions! Sounds simple right? Nevertheless, I believe that as SEA specialists we should be critical about Opti score and the recommendations. Not all recommendations will affect your account and if you then choose […]
With this package you give Google permission to: add new creatives . add dynamic search ads. add responsive search ads. Can you imagine that you no longer have to make advertisements as a SEA specialist? The different packages for Auto Applied Recommendations you can choose from. 14 days to change […]
Then you can show dynamic ads with products that are relevant to that person! Ad Settings Power 5: Build campaigns in a scalable way Do you want to be sure of a future-proof campaign strategy on Facebook and Instagram? Then I definitely recommend testing the Power 5 method in your […]
Campaign Budget Optimization With CBO, this is no longer necessary, with this the entire process is actually automated on the basis of machine learning. The algorithm distributes the budget (campaign level) in a way that best suits your objectives. Do you want to get maximum conversions? Then the algorithm will […]
