However, the advertising options are slightly different than on all other channels. The ads you can bet on TikTok are: 1. In Feed Video In-Feed Videos are ads that appear on your timeline. Also known as the ‘For You Page’ . This is the most used form of advertising on TikTok. They are most similar to regular TikTok. The only difference is that you can add a click-through button to your website, app or social channel. In addition, it is the cheapest way of advertising on TikTok compared to the other options. This means that only one brand can take over a certain category for 24 hours. During those 24 hours you have no competition. 4. Top View A Top View is similar to a Brand Takeover. This also appears immediately when you open the app. The big difference is that a Top View looks like an In-Feed Video. In addition, you can post longer videos than if you opt for a Brand Takeover.
24 Hours You Have No Competition
This makes it feel more like a real TikTok than an advertisement. TopView_TikTok Photo: TikTok TikTok Advertising: What Does It Get? Advertising on TikTok, what does that actually bring your company? The advantage is that not many advertisers are active on the platform yet. Less than 4 percent of social media marketers (worldwide) use TikTok Portugal WhatsApp Number List in their marketing strategy. In the Netherlands this percentage is even lower. This is also largely because advertising in the Netherlands is still very difficult. There are only a few Dutch companies that (can) make use of this. Advantage: you can still make an impact relatively cheaply with your campaign! For example, the app currently has an engagement rate of 29% . This is much higher than, for example, on Instagram (5-10%). Whoops! But also results like CTRs, CPMs and CPVs on TikTok will amaze you. To give you a good idea, I have listed some examples of TikTok campaigns.
You Have No Competition
Just an example We recently launched the first TikTok campaign for Landsite MBO , aimed at the younger target group (13 -24 years). It was mainly a pilot campaign to generate reach and engagement, but also to see how this – difficult to reach – target group would respond to the content of Landsite MBO on TikTok. We did this by capitalizing on the TikTok trend ‘This or That’. This trend is all about making a choice. In addition, we looked at the landscapes (training courses) of Lundstedt MBO and here the choice is huge! We have chosen to show the different landscapes in the TikTok, by presenting a number of choices. In these choices we emphasize the landscapes by working with different suitable uniforms and/or backgrounds. As can be seen in the In-Feed Video below, where the choice was made between the Healthy & Well and Trade & Commerce landscapes. For example, a total of twenty-two In-Feed Videos were made in which two different landscapes were depicted.