A showcase site is a website designed and developed in such a way as to provide an online presence to a company, an association, a community, a craftsman or a freelancer. Its objective is limited to the acquisition of contacts, prospects and customers via the web, as well as the presentation of the company’s activities. The showcase site is thus opposed to the e-commerce site since it does not offer online sales and does not directly generate turnover. On the other hand, it allows any commercial enterprise to promote its products or services, and craftsmen to present their achievements. The creation of a website can in no way leave room for improvisation. The site must indeed allow its owner to obtain contacts or requests for quotes and therefore.
to win new customers that he would certainly not have been able to reach outside the Internet. You will discover 3 fundamental rules to respect when creating a showcase website. Summary : Have a well-designed site that meets technical standards A showcase site is first and foremost the virtual equivalent of a company’s storefront, or the window of a shop. You must pay particular attention to it in order to arouse the interest of potential customers and prospects. The first reflex to adopt when you want to create an effective showcase website is therefore to respect the norms and standards of the web , in particular the rules of the W3C (World Wide Web Consortium). The international W3C community governs all of the web standards and sets the rules for web developers around the world.
Publish Relevant Content On Your Site
Compliance with the rules dictated by the W3C allows any owner of a showcase site to: guarantee the sustainability of its site and ensure that the technologies it uses are always in force, continually Andorra Email Lists improve its loading time by reducing the code if possible, ensure that it easily agrees with all terminals, browsers and systems, give meaning to the HTML code to lead search engine crawlers to properly index its content. All of these standards come in the form of long technical documents and cover in detail how to use each of the web technologies. showcase site Take care of design and user experience Creating a website is not easy. After making sure that your showcase site complies with web standards, you can move on to design.
The latter helps to hook the visitor and convinces him to stay as long as possible on the site. The design also facilitates access to the various information and will be able to guide visitors. Where you want them (request for quote, download, subscription, reservation, etc.). To give a more professional appearance to your showcase site, you must ensure that the elements that make up its visual identity harmonize perfectly to bring more dynamism to each page: colors, typography, logo, pictograms, etc. It is then necessary to grant a particular importance to the UX Design (User Experience Design), represented as being the user experience. It thus aims to improve and optimize.
Take Care Of Design And User Experience
all the criteria around which the user experience is created and developed, namely ergonomics, usability and accessibility. Responsive Web Design also contributes to significantly improving the user experience. It offers visitors easy consultation and navigation, regardless of the terminal used (smartphone, tablet, computer, etc.). Publish relevant content on your site On the web, content is king! It is even one of the elements that make up the DNA of a showcase website. On the one hand, it will allow the owner of the site to present its activity. Its products or its services as it should, while arousing the interest of visitors. On the other hand, content that is as relevant as it is optimized. Allows it to position itself on interesting keywords for its activity, to work on its internal networking.
to improve the SEO of its showcase site, and therefore to propel it towards first page of the SERPs. Even in the top 3 of the natural results. It is also at the service of improving the conversion rate. Because it can support potential customers and prospects until the act of purchase and beyond. To create a showcase website. We must above all prioritize all the information concerning the company and ask ourselves the following questions: Who is she ? What is she doing ? What does she offer? Why call on it rather than its competitors? You can display different pages on your showcase site: Products, services, know-how or achievements. Contact, In regards to, Local pages (essential for local SEO). Blog (highly recommended since it significantly increases the number of visitors).