Make sure that the target group has come into contact with your brand before and that they can’t just skip you during Black Friday. You can do this by sharing more about this on your organic channels, but it can also be done by collecting email addresses through a lead ad campaign. This way you can share an extra discount code or additional promotion with your users on the day itself and give them a reason to come back. 2. Plan your social media ads ahead We are not only seeing growth in social media purchases, but also advertising prices around these days. As a retailer, you can use a reach & frequency campaign to save costs . With a predetermined CPM you know exactly what the reach and costs of the campaign will be. You determine the frequency, costs and reach of the campaign in advance, so you know exactly what to expect. But pay attention and buy in time to avoid higher costs close to the desired date. Pro tip: get your ad through the learning phase before it’s Black Friday. 3.
For Marketers via the Social Examiner
Make use of shoppable content with Instashops Drive sales with shoppable content and get the most out of using Instashops. Make it a lot easier for the consumer to purchase your products and make sure they are in your Instashops. Processes the content in ‘shoppable posts’. Consumers can easily purchase your Emails of Pastors in The US products by tapping the product tags and then view the details about them in the app. Have an extensive but appropriate catalog in your shop. You can choose which products to add to this, so choose a logical collection that suits the time of year and your target group. A step further? Take advantage of shoppable ads through dynamic product ads . Because your catalog is linked to the advertisements, users see your offer with the current prices. And that makes it even more interesting to purchase your products. Collect your products in an instant experience or carousel to display multiple items at once. Read more about shopping on Instagram: Holiday Marketing on Instagram.
Marketers via the Social Examiner
6 Tips for Marketers via The Social Examiner . Shopping via mobile phone. 4. Inspire your target audience with a gift guide A lot of Christmas shopping is done well before the holidays. Choosing gifts for friends and family is often a challenge. Make it easier for your customers and try to inspire them with a series of gift guides aimed at your target group. Target different segments of your target audience to create multiple gift guides. You can share the gift guide on social media in various ways. The feed on Instagram, Facebook and Pinterest are the ideal place to share your gift guide. Use creative imagery to stand out and grab attention. Incidentally, video can play a major role in this. According to a study by Lysol, 84% of customers prefer to watch a video to learn more about a product. Also read: How to prepare your webs hop for the Black Friday month [3 tips] Pro tip: cut your content into multiple Instagram posts and turn it into an Instagram guide . This is how you create the ultimate gift guide! Use it as conversation material in an IGTV or live session on Instagram.