The rapid rise of the COVID-19 pandemic and the ensuing lockdowns throughout the world in early 2020 compressed years of global digital transformation into just a short few weeks. The expanding role of technology to work, play, and stay connected have shaped new and permanent digital habits that will change the world’s economies forever. Now is the time to reset and think big to transform business operations to match these new digital expectations. As the landscape shifts, we as marketers need to shift with it to remain relevant and viable in what McKinsey has dubbed the Next Normal.
The increased competition online
The digital fatigue our customers are experiencing and their need for real solutions right now makes our job more important than ever. bugherd-campaign-dan-2022 7 Ways to Make Your Marketing More Effective in 2021 So if you’re ready to reset and think big for the year Vietnam Phone Number ahead, here are 7 ways to make your marketing more effective in 2021:Start with the end in mind When it feels like things are constantly changing, it’s essential to have a long-term strategy that ties everything together but that has enough flex in it to allow you to respond to current events and external factors.
When I was learning how to sail years ago
I quickly discovered that getting from one side of the lake to the other wasn’t a simple matter. The conditions could change at a moment’s notice, and all I could do was to move with the wind. Seen from above, my circuitous route may have looked like two steps forward, one step backward at times. But by trimming my sails and tacking right and left, I eventually got where I wanted to go. It’s the same in business. The overall strategy keeps you pointed in the direction of your desired destination while your quarterly and monthly tactical planning enables you to respond to the winds of change appropriately.