A Data Analysis Will Never Tell

Fortunately, interpreting numbers can be learned! When data analysts use complex techniques to analyze data, don’t expect everything to be easy to explain. Data analysis often requires difficult models to analyze a large amount of data. Such a black-box model does not mean that a study is not reliable, but it does mean that it is very difficult to explain in detail. The exact operation of the models is not the question you should want to answer. But try to better understand the purpose of the models and the choices or assumptions that are made. This helps in the interpretation of the results. It can also help to immerse yourself in the world of numbers and data analysis. If you already have a better idea of ​​what is or is not possible with data analysis, understanding and interpreting the figures will also go better.

Data Analysis Will Never Tell

A reading tip to get a better feel for this: the book Data adept marketing (affiliate) by Danny Oosterveer (read the book review on Frankwatching here, ed.). Not everything that’s counted counts and not everything that counts is counted. 5. Accept Shortcomings As a last tip, but certainly not the least: accept shortcomings of data. With data Uruguay B2B List analysis, you can analyze many hypotheses and draw interesting conclusions, but remember that not everything is possible. Data analysis will never tell the whole story. It paints a picture of reality, but the picture will never be complete. For example, missing factors or poorly logged columns quickly cause you to miss certain aspects of the research. You also have to take into account a portion of missing factors that cannot be explained from the data.


Analysis Will Never Tell

For example, if someone reads on the news about possible fraud by a company, it can affect their satisfaction. But this won’t show up in your data. From here you can now take the first steps to implement improvements, by connecting actions to the conclusions of the data analysis. Bonus tip: numbers podcast Our psychology determines the value of numbers. What about us, the numerical consumer? In chapter 6 of The best-listened book ever (with this title) by journalistic platform De Correspondent, Sanne Blauw delves into the psychology behind our use of numbers. Although others make mistakes, we are not innocent ourselves.

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