The holidays are always a special challenge for online advertisers. There are often always on campaigns: these campaigns run all year round. Think of paid campaigns on Facebook, Instagram and Google Ads. You achieve good results with the campaigns. Within the organization where you work, people want to pick up on the holidays and they ask you for help to fix this. How are you going to set this up within your account structure? And how can you best deal with the current ongoing campaigns? 1. Back to basics with SMART We often come across it: we are going to do a Christmas promotion!
Smart Objective Determines Whether Your Campaigns
While this is very important. A good SMART objective determines whether your campaigns have been a success or not. Also for the holidays: make what you want to achieve concrete, check whether it is acceptable and realistic and attach a timeline to it. That will help you determine whether you have run a Norway WhatsApp Number List successful campaign or not. And that’s great, because then you, your colleagues or your managers can see whether it was a successful campaign or not. Examples of Holiday SMART Goals Increase sales of the Christmas collection by 50% in December 2021 compared to last year. Achieve 4,000 product sales from the Christmas collection during Black Friday with an 800% ROAS in Google Ads. Drive 1,000,000 visitors to the sales page in the webshop in December 2021, with Facebook, Instagram and Google Ads campaigns. You see what a good objective does.
Objective Determines Whether Your Campaigns
it ensures that you set up campaigns with a sharp focus to achieve your goals. Be sure to share your objective with colleagues and other stakeholders. You will see your campaign come to life and get talked about. And you can get valuable ideas and feedback from that. This will also show you whether you need to set up new campaigns or whether you need to adjust current campaigns to achieve the desired result. 2. Are you using a new campaign or are you deploying your optimized campaign? You have already put a lot of time and effort into optimizing your always on campaign. Finally you have found the right target group, the right keywords and the right message. Are you going to use the always on campaign for the holidays or are you going to set up a separate campaign? It can be a good choice to temporarily use your always on campaigns for your campaigns around the holidays. You have already achieved a very good match with your target group, bidding strategy and performance in these campaigns. If you create a new campaign for a temporary promotion, the performance will probably be lower.