Unique, compelling descriptions make your products more relevant to search engines and other media that value original content. It is comparable to your other online customer contact moments, such as social media and online advertising. Following this simple formula below is a great way to write compelling product descriptions. One or more narrative paragraphs + A listing of specifications or product features = A converting product description. Use the formula to combine your alpha and beta sides: alternate narrative paragraphs with bullet points of specifications or product features. This way you ensure a converting product description. 3. Measure the success of your product descriptions If you want to measure the effect of your product descriptions, you can use KPIs. Important KPIs for measuring the success of product descriptions are.
Addition To Brand Awareness
A number of orders Conversion (visit vs. orders) The number of new customers The number of returning customers Rank in Google (findability) Number of products per order Goals are necessary to measure the success of product descriptions. I hear you think ‘this takes time and you are right. This is indeed not a quick process. But goals are really Singapore B2B List necessary to measure. With best practices that you can use to increase your own conversion. 4. Use the formula to combine your alpha and beta sides: alternate narrative paragraphs with bullet points of specifications or product features. This way you ensure a converting product description.
To Brand Awareness
Keep your product description short and to the point Coco & Minou is a great example of how well the basic formula can work. You can fill your product page layout with text that you break into paragraphs and combine that text with quick-to-read bullet points like a “need to know” for any visitor who simply scans the page. Here you see a summary in the product description that shows how the most important information can be conveyed in a concise way. This is how Coco & Minou do it (click for a larger version). Example of product description from Coco & Minou. What was the first part of the formula again? Those were the narrative paragraphs. That could be here a little longer. The sizes are shown, but bullet points are still missing.