Although Google is still the dominant player, Amazon knows how to eat an increasing part of the pie . Also in the past year, the American giant continued to record enormous growth figures. More than 10% of all digital ad spend in the US already goes to Amazon. The Internet Marketing Trends for 2021 What are the most important online marketing trends for the coming year? Some trends that I describe below are new, others are developments that I have also mentioned in recent years and that are still ongoing. 1. Automation, AI and Machine Learning The influence of artificial intelligence (AI) on our daily lives is already greater than you often realize. And at the same time it is just the beginning. It clearly runs like a red thread through almost all developments, which certainly also applies to developments in the field of online marketing.
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Automation, AI and machine learning are not only unleashing a total technological revolution, but will undoubtedly continue to form an important basis for further growth within internet marketing in the coming years. AI will bring an end to a fully controlled world, where programmers tell the computer what to do. They no longer give Western Sahara B2B List the instructions with AI, but in fact train the computers. Obviously, this ensures an exponential growth of new possibilities. Source: AZ Quotes Automation, AI and machine learning have already made many things easier, faster or even redundant that we were used to doing ourselves. Automation simply makes it possible to make much faster, much more and much more intelligent decisions than humans can. In addition, it creates many opportunities in the field of personalization, which in practice on the internet is only the beginning of everything you could think of.
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Google believes that automation will allow more businesses to leverage Google’s advertising platforms effectively. Contrary to what is sometimes suggested, there is certainly no question of a game of man against machine for the time being. It is mainly a competition of experts against each other. Who is most effectively leveraging the opportunities offered by AI to outperform the competition? 2. Voice, Voice, Voice! Mobile internet use is still growing, and voice is growing even faster. Users continue to type, but clearly speak more when they search. Voice assistants are now popular, so this growth will certainly continue in the coming year. Google leaves few moments unused to talk about Google Home and for Jeff Bezos Alexa from Amazon is clearly an important pillar within his vision for Amazon.