This means that you want to achieve the highest possible conversion value at the lowest cost. My advice: always start with manual bidding and only start testing with automatic bidding strategies when you have about 15 purchases in 30 days. From September 2021, Google will introduce a new pilot program. It is a system based on 3 warnings for repeated ad policy violations.The three strikes pilot applies to both text and display ads. This applies to the policy of facilitating dishonest conduct , unapproved substances and dangerous products or services . This includes ads promoting deceptive behavior or products, such as drugs and weapons, among others. Sign with the text ‘wrong way’ at article about Google’s three strikes pilot program. How does the three strikes pilot work?
From the Removal of the Relevant Advertisements
Below you will find an overview of what the warnings in the three strikes pilot mean and what the penalty is: type trigger punishment Notification First time ad content has violated our policies for facilitating dishonest conduct, unapproved substances, and dangerous products or services. Apart from the removal of the relevant advertisements, no penalties. First warning Within 90 days of a policy violation that you have already been notified of. The account will be blocked for 3 days. No ads will then AT&T Email List be displayed. Second warning A policy violation for which you had already received an initial warning within 90 days of receiving that warning. This serves as the very last warning to the advertiser to avoid account suspension.
The Removal of the Relevant Advertisements
For the first two violations (notification and first warning), you must first correct the violations as an advertiser. You must submit a form before Google ads can resume. The warnings expire after a period of 90 days. If there are no further violations in those 90 days, the account will remain in good standing. If you receive a warning after this period, the process will start again from the notification. As an advertiser you can still object to enforcement decisions after the implementation of this pilot . Also read: From analyzing to predicting in Google Ads [step-by-step plan] In the future, This is how Google wants to prevent future violations of the policy and improve the overall experience on the platform. While the purpose of the pilot is good, it can have negative consequences for advertisers.