The intelligence and knowledge achieved through the reasoning phase are what then allow us to act; in the context of Marketing. The action can be translate into communication or a campaign with a higher. Probability of persuasion of the target users (and therefore with superior results in terms of effectiveness for the company). A cycle that, as a whole, could actually be completely automate through the more wides use of. Artificial Intelligence technologies in all phases of the cycle. Including that of the actions to be implemente.
Advantages of AI Applied to marketing and customer experience
The 4 advantages of AI applied to marketing and customer Australia Phone Number experience Adopting an approach that integrates artificial intelligence into the marketing funnel and the user’s customer experience, therefore, would have a strong impact on the effectiveness of the strategies implemented.company specializing in technological innovation for businesses, also recently talked about it in the study “ The AI-enhanced customer experience ”. The strength of the new enabling technologies, applied to marketing, would materialize in 4 competitive advantages. On multiple levels and in several areas of action.
AI is essential in the data collection phase since by integrating with the main marketing campaign management platforms and with CRM. Tools to map interactions with customers, also from a commercial and post-sales point of view. It is possible to extrapolate the data in a timely manner. Not only that, the data collection thus obtained manages to generate reports that highlight patterns, new opportunities, and truly actionable insights.It becomes possible to create predictive models, starting from the data lake mentioned in the previous point. Feeding an intelligent algorithm, all the details relating to customer behavior can be translated into predictive marketing actions, intercepting new interests and needs before they even reveal themselves.
