No ads will then be displayed. Second warning A policy violation for which you had already received an initial warning within 90 days of receiving that warning. This serves as the very last warning to the advertiser to avoid account suspension. Third warning A policy violation for which you had already received a second warning within 90 days of receiving that warning. Account suspension for repeated violation of our policies. For the first two violations (notification and first warning), you must first correct the violations as an advertiser. You must submit a form before Google ads can resume. The warnings expire after a period of 90 days. If there are no further violations in those 90 days, the account will remain in good standing. If you receive a warning after this period, the process will start again from the notification.
An Advertiser You Can Still Object
As an advertiser you can still object to enforcement decisions after the implementation of this pilot . Also read: From analyzing to predicting in Google Ads [step-by-step plan] In the future, Google plans to further expand the alert system with additional policies. They will do this on the basis of the feedback from this pilot. Comments The system attaches increasingly strict consequences to violating the advertising policy and aims to increase the Japan WhatsApp Number List responsibility of advertisers. This is how Google wants to prevent future violations of the policy and improve the overall experience on the platform. While the purpose of the pilot is good, it can have negative consequences for advertisers. For example, ads may be falsely flagged for such violations more often. This while these ads do not violate the policy at all. Screenshot of warning in the three strikes pilot. Stories of wrongly flagged violations are common.
Advertiser You Can Still Object
I have experienced this myself several times with customers, for various reasons. Because according to Google, these ads promote violence and/or drug use. Every marketer knows it. You’re contacting help center because you don’t understand how your ad violates the policy. But they can’t help you either, because the system indicates that it’s not right. Nobody knows what is wrong. So the downside of this new warning system is that it could lead to more time for you as a marketer to recover from and object to flagged ads. This leaves less time to actually work on optimizing campaigns. How can you prepare as an advertiser All in all, another step by Google where the algorithm is in charge.