But due to the high turnover rate of products and pages, there is a chance that turnover will leak due to the display of incorrect stock information. It is also possible that you are still advertising a completely sold out product. This may have an impact on your SEO. Search results with so -called rich snippets have a higher CTR (click-through rate) than results without these snippets. One of these rich snippets is the stock notification. You immediately give a signal in Google that the product is in stock and can be ordered. That is also the case vice versa. If you (accidentally) state that the product is not in stock, your CTR will drop correspondingly. What are the advantages of stock indications? Many companies have now realized that products that are now (temporarily) out of stock can still provide a conversion. You can read in this article how you can do that .
Soon as You Show Notifications Such as ‘1000 Units Available
This is of course no different for products that are still in stock. However, many companies do not utilize all the possibilities. Showing a good stock notification on all your communication channels can ensure a higher conversion. For example, Hornbeck hardware store went live in February 2021 with the Local Inventory Hotmail Email List ads functionality and saw the conversion value triple compared to the ‘normal’ Shopping ads. Clear stock notifications ensure reliability and reduce consumer doubt. The result is higher turnover and happy customers. Also read: How to start selling on Amazon [7 steps] What options/choices are there and when do you choose which option? If we look at stock notifications, the basis is of course whether or not the product is in stock.
Show Notifications Such as ‘1000 Units Available
More and more webs hops are applying the principles of Cialdini (such as scarcity ). As a result, you see notifications such as ‘1 product available’, where the hope is that consumers will order the product immediately due to FOMO ( fear of missing out ). You will also see push notifications, which emphasize the fact that the product is almost sold out. On the other hand, you can also see the message ‘in stock’ when thousands of pieces are available. As soon as you show notifications such as ‘1000 units available’, it can actually scare the consumer and they may wonder if it is the right product. Or don’t share stock information You can choose not to share inventory information from a competitive perspective. A stock notification with numbers of pieces says something about the way of purchasing. Is there a lot in stock?