As far as I’m concerned, it doesn’t matter whether someone is looking from Amsterdam or Maastricht, the intention of the person in Maastricht remains the same, namely that he or she is looking for Shop123, Amsterdam. Local Of course you want every branch to get as much relevant traffic to the page from your campaigns as possible. Then you can choose to send the user to the national website. But you can also direct the user to the relevant location page with local location campaigns. Also read: 13 tips to make your Google Ads campaign convert even better How do you set this up? Assuming that the branches have their own page on the site. Then you can set up Google Ads campaign(s) for each location. Let’s take the example of the keyword ‘outdoor painter’ again.
That Moment Someone Is Present
Suppose someone is looking for this in Amsterdam. Then you want the Amsterdam campaign to show an advertisement to the user, because that person is located in Amsterdam. You would prefer not to see someone in Amsterdam seeing an advertisement from a branch in Groningen, for example, that is much less relevant. As mentioned before, the moment Afghanistan Phone Number List you set up a local campaign, you can specify quite specifically in which locations you want a branch to be able to show advertisements. Below is a screenshot for clarification. Location via Google Ads Google Ads location The largest blue area is the province of North Holland. The largest orange frame within this is the municipality of Amsterdam and within it you see a smaller orange area. This is based on a postcode area. This image indicates that you can target as broadly or as specifically as you want.
Moment Someone Is Present
It could also be that Google has determined that Amsterdam is interesting enough to show an ad due to the fact that someone has shown a lot of interest in this place. Option 2 is a bit clearer, but also tighter. At that moment someone is present in the location you specified or is here so often that Google can still show an advertisement for this location. Option 3 indicates that someone is searching for your location. For example, ‘outdoor painter Amsterdam’ will ensure that the Amsterdam campaign is activated. The first option is enabled by default. Something I also recommend in the first instance due to the fact that your reach is greatest here.