Audience Lists Many Marketers Use Lists to Re-reach Certain

when do you start preparing? Below you’ll find all the information you need to make this Black Friday month the best yet. Trends in search behavior Compared to previous years, the trends in search behavior around Black Friday have not changed much. The search term’s popularity starts to pick up in late August/early September, and obviously peaks around Black Friday itself. What is striking in the graph below is the decline in the popularity of Black Friday in 2020 compared to previous years. This may be a result of the corona crisis. In addition to the ambiguity and uncertainty associated with this period, online purchases were higher throughout 2020 than in previous years. In addition to the ‘normal’ days around the festive season, there are a number of important moments earlier in November.

Lists Many Marketers Use Lists to Re-reach Certain

For several years now, Black Friday has been more than just ‘a Friday in November’. Under the influence of online retailers, ‘Black Friday week’ has Food And Beverage Email become a real ‘Black Friday month’. The ideal moment for retailers for promotions, selling old(er) stock and booking huge sales before Interclass and Christmas. Especially since the introduction of Cyber ​​Monday, Cyber ​​Week and Singles Day, it is no longer an option for most webs hops to lag behind when it comes to promotions in November. Because suppose you don’t participate and a competitor does? Certainly with the same product range, the customer will look for the most advantageous price and/or best service.

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Many Marketers Use Lists to Re-reach Certain

Tips & tricks An important word before the hectic pace is ‘planning’. Certainly in the world of online marketing, it is wise to determine a strategy in advance, prepare actions, build target groups and set up campaigns. This way you can be sure that you will not be short of time just before these important days. To use the example of Coolable : the page for 2021 is already online, although without products: Black Friday page of Bol.com. Cool blue’s Black Friday page in October 2021. 1. Audience lists Many marketers use lists to re-reach certain audiences at certain times. In the orientation process for purchasing large appliances, such as a large television, it is not surprising that a customer waits until an important date to complete the purchase.

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