Be Informative On Your Website

For the SEA specialists, I recommend using smart shopping campaigns and/or working with automatic bidding strategies to get the most out of the algorithm. As a company, are you an expert in your branch and would you like to give advice? Make this clearly known on your website. Use location extensions and, if necessary, work with local campaigns to attract people to your store. Choice overload Now that everything is online, it is increasingly difficult for consumers to differentiate between different products and sellers. It will therefore become more difficult for online marketers to generate conversions directly. How do you convince someone to buy from your store or purchase a service from your company? You will need to have a creative online marketing strategy. Advice for the future : be where the consumer intent is . Use in-market audiences and custom audiences for SEA campaigns. Also be present in the personal environment of the consumer. For example, use discovery campaigns in Google Ads. Informative is good!

Informative On Your Website

Be informative on your website. People want to invest more and more time to really read something about the company or product. Does your company answer all questions and, for example, also advise you on how to deal with the product? By optimizing the content on your site with the right keywords and providing more information Malta WhatsApp Number List about your service or product, you better inform the consumer and inspire confidence. This type of content also ensures visibility in the organic search results of the major search engines. Advice for the future: invest in good SEO (search engine optimization) to create long-term visibility and thus come across as the expert among all your competitors online. Are there any other solutions? In addition to these trends and advice about the future, there are many other solutions, advice and trends that play a role. Be alert and flexible to adjust your strategy so that you don’t lag behind your competitors. Have you spotted any more opportunities or threats?


On Your Website

Feel free to share them in the comments! “The consumer will never be the same again.” This is the thrust of most research and opinion articles on how consumer behavior will unfold in the wake of the pandemic. If you go by the average item, you can’t help but conclude that physical retail can pack. Still, healthy skepticism is in order here. Consumer psychologists know that physical retail is anything but dead. If you take a quick tour of Google, you will generally come across the following predictions: Consumers will think about their health more than ever Product preferences will shift towards more meaningful and essential consumption People don’t want to come together in large groups anymore The problem with the above predictions? They follow from classic research methods that consciously ask consumers how they expect to act after the corona crisis.

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