Benefits Of Local Campaigns One

In the Google Ads interface you can specify countries, municipalities. Cities and even zip code areas in which you want to show your ads. In addition, you can give ads and extensions a much more local approach so that the person who is searching sees that an answer to his or her question is nearby. Think of the fact that the city name can appear in the advertisement, but also a call extension that shows a local number. Step 2. Determine which keywords you use locally and which you use nationally Knowing that you have the ability to direct visitors to specific location pages, it’s important to determine which keywords are targeting the local page(s). Also read: 13 tips to make your Google Ads campaign convert even better How do you set this up?

Of Local Campaigns One

And which keywords should refer to the national page. rural My advice would be to always use keywords that have a branded character nationally. The reason for this is that you are nationally visible as soon as someone searches for such a term, ie your company name. Two examples: Suppose your company is called ‘Shop123’ and someone searches by your company name, everyone in Paraguay WhatsApp Number List your country will see the ad.  Another example: someone searches for ‘Shop123 Amsterdam’.  The location page is much more relevant and the chance of conversion increases. Even though this keyword has a local character (Amsterdam), you can still advertise with it nationally. Then you can choose to send the user to the national website. But you can also direct the user to the relevant location page with local location campaigns.

Paraguay

Local Campaigns One

As far as I’m concerned, it doesn’t matter whether someone is looking from Amsterdam or Maastricht, the intention of the person in Maastricht remains the same, namely that he or she is looking for Shop123, Amsterdam. Local Of course you want every location to get as much relevant traffic to the page from your campaigns as possible. It is important to think carefully about which keywords you want to use locally. Suppose that the keyword ‘outside painter’ is a relevant keyword and that you have a branch in Amsterdam, among other things. Then you can choose to send the user to the national website. But you can also direct the user to the relevant location page with local location campaigns. Also read: 13 tips to make your Google Ads campaign convert even better How do you set this up? Assuming that the branches have their own page on the site.

Leave a comment

Your email address will not be published.