Practical for Google of course, but for the user it can have negative consequences. It is therefore important to take this into account as an advertiser by carefully checking your advertisements. This applies not only to the headlines and descriptions, but also to extensions and URLs. Please note that you do not use any wording that could be misunderstood by the algorithm in any way. Do not use words that could be misunderstood by the algorithm in any way. I would also recommend communicating this three strikes pilot to your customers in advance. This way they can take the consequences of this into account, such as any extra time you spend managing campaigns. Personally, I think it’s a good step that Google wants to increase the responsibility of advertisers on the platform. In addition, I do believe that Google should also take responsibility and take reports of incorrectly marked advertisements seriously in order to prevent unnecessary repetitions in the future. In this way, both advertisers and Google will benefit from this update. It is becoming increasingly important to provide consumers with correct stock information.
Due To the High Turnover Rate
Certain products have a longer delivery time due to a shortage of raw materials or are temporarily no longer available at all. In addition, drop shipping is extremely popular, with consumers – without their knowledge – sometimes having to wait weeks for an order. Incorrect inventory and shipping information can flood customer service or Jordan WhatsApp Number List cause the customer not to order at all, resulting in lost sales. In addition, whether or not to show stocks also has an impact on your SEO and SEA. I would also recommend communicating this three strikes pilot to your customers in advance. This way they can take the consequences of this into account, such as any extra time you spend managing campaigns.
To the High Turnover Rate
But due to the high turnover rate of products and pages, there is a chance that turnover will leak due to the display of incorrect stock information. It is also possible that you are still advertising a completely sold out product. This may have an impact on your SEO. Search results with so -called rich snippets have a higher CTR (click-through rate) than results without these snippets. That is also the case vice versa. If you (accidentally) state that the product is not in stock, your CTR will drop correspondingly. What are the advantages of stock indications? Many companies have now realized that products that are now (temporarily) out of stock can still provide a conversion. You can read in this article how you can do that . This is of course no different for products that are still in stock. However, many companies do not utilize all the possibilities. Showing a good stock notification on all your communication channels can ensure a higher conversion.