But Gradually We Noticed That Google’s Algorithms Worked So Well

Categorization by price benchmark Within Google, using the best price is extremely important. The system makes price comparisons very easy for the searcher. This allows the potential buyer to see at a glance where he or she can go for the lowest price for the same product. As a seller you want something with this. Because if you continuously use the highest price, there is a very good chance that the product will not be bought from you. So it’s great that Google has made the comparison of prices transparent in the (currently) beta version of the price benchmark report within Google Merchant Center. What is the price benchmark for Shopping ads? Price benchmark report sample from Google Merchant Center. The price benchmark for Shopping ads shows which prices the other sellers of the same products are charging. The report shows a click-weighted average price per product. This provides insight into the price at which other advertisers successfully attract clicks for a particular product.

We Noticed That Google’s Algorithms Worked So Well

Example of benchmark from Google policy page. With the price benchmark report in Google Merchant Center it quickly becomes clear how your product prices compare to those of the competitors, and what percentage you perform below, average and above the benchmark. And you can do something with that. Because if you have that insight, you can also organize campaigns in that order. The campaigns Clinical Nurse Specialist Email List with which you score below benchmark have a higher conversion rate than the campaigns equal to or above benchmark. Do you want to increase that percentage? Then it may be advisable to spend more budget on your campaigns with product prices below the benchmark. By increasing your budgets, you get more out of it. 4. Automated Bidding Strategies In the early days of Google Shopping, we always started our campaigns with manual bidding until we reached 30 conversions per month. This way we prevented ourselves from running too much risk and spending a lot of money unnecessarily.


That Google’s Algorithms Worked So Well

But gradually we noticed that Google’s algorithms worked so well that we could make the switch to a Smart Shopping campaign much earlier. Now we do that after two days. And then we use our own road to success : We determine the desired ROAS with the customer. We collect as many clicks and data as possible by being under the ROAS. Then we work towards the ROAS. Either by increasing the ROAS every 14 days, or increasing the budget by 10% every 14 days. We check whether we have achieved the desired ROAS in the past 14 days. If yes, then we increase. If not, we will continue to run on current ROAS. And we look at which of the 3 pillars we can achieve profit for continued growth: CPC, conversion rate or average order value. Do we achieve the desired ROAS? Then we agree with our customer whether it is the wish to achieve a higher ROAS with the same traffic. The other option is to keep the ROAS on and bring in more traffic. But that in turn has an effect on the average price per click that you pay for that visitor.

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