In this way, the parties can respond in a much more focused way to current themes in certain target groups or in regions, without the rest of the program receiving attention. I wonder how decisive this selective advertising, which is talked into certain groups, will be in this election. In addition, many young people have difficulty with the corona measures and there is a declining interest in politics. Also read: Online marketing & elections: your choices are not your choices The emphasis on selective online promotion gives small parties a better chance of attracting the attention of voters. Election sign in the Netherlands. Organic reach via social media limited There is another route to reach the voter through the use of social media.
Must Also Note That It Is Very Unclear in Terms of Range
Such an approach is in fact the typical use of those media and it is free. But even if you have a lot of followers, the data companies use algorithms that determine which message ends up with whom. As a result, parties do not reach all followers. One party has no influence on that. And the range along this road is Physician Email List often rather limited. Such a message therefore only reaches people who were already consciously following that party. Trump has already proven that the cunning use of a medium like Twitter can create a bubble among the regular followers. It can make them deaf to other sounds. In short, using digital media can yield surprising results. It will mainly depend on who knows how to use these media optimally. How do we reach all voters, without selectivity and manipulation? The use of digital resources now comes in handy because of the pandemic.
Note That It Is Very Unclear in Terms of Range
But I must also note that it is very unclear in terms of range and operation. And by ‘reach’ I mean without selectivity or manipulation, and then also all voters ! It is a safe environment within the public internet. This also makes it possible to vote securely online and not just once every four years. Politicians may not be very sorry about this, because they have unfortunately shown that they have little understanding for this digital epidemic and its influence on society . Such an approach is in fact the typical use of those media and it is free. But even if you have a lot of followers, the data companies use algorithms that determine which message ends up with whom. As a result, parties do not reach all followers.