But Still an Interesting Option for Non-profit Organizations

Targeting then seems less important. But in practice it is often relevant to at least know who is and who is not buying your product. And who, for example, is already very loyal. Just to make relevant advertising and avoid irritation and unnecessary waste of media budget. Now supermarkets and marketplaces provide this data. In that sense, they operate as a third-party data supplier. And increasingly also as a publisher, as retail media is offered more and more professionally. In this domain, FMCG advertisers can already make full use of buyer groups within the AH (in-store) media inventory. Not outside of that, because cookies or third party identifiers are needed to find these people. Develop your own strategy The advertisers without their own data must therefore develop a strategy to build a relationship with their customers and with it data to enable smarter targeting and personalization across all publishers.

An Interesting Option for Non-profit Organizations

There will also be great opportunities for Dutch publishers in markets where Google and Facebook do not want to be active. This includes advertisers in the fields of healthcare (including hearing aids), loans, dating, gambling, political parties and video games. All advertisers must become more critical themselves with regard to the collection and storage of customer data. For this it is also Direct Mail Marketing For Personal Injury necessary to understand which data is most valuable for the marketing strategy. And that the appropriate permission has been requested to use this data for advertising purposes. New chances We can say that banning third party cookies offers a new and promising playing field for advertisers, publishers, tech parties and agencies. When targeting audiences, data from first-party advertisers and publishers – in addition to contextual targeting – will play a leading role.


Interesting Option for Non-profit Organizations

Did you know that Google has an advertising program especially for non-profit and cultural organizations? This means that you can advertise via Google Ads and also put your organization on the map within Google. Google Grants has been around for a while and is not new, but still an interesting option for non-profit organizations. Google Grants gives non-profit and cultural organizations the opportunity to advertise within Google, with a monthly budget of $10,000. In fact, Google gives you money to advertise and be visible in the largest search engine in the world. To qualify, you must have valid charitable status or be a non-profit organization in good standing. So it’s actually a gift from Google. Sounds good right? But be alert! There are a number of requirements that a Google Grants account must meet. I would like to list these for you. How can you participate in Google Grants?

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