But There Are Some Requirements to Keep the Campaigns Running

To be eligible for Google Grants, there are a few requirements you must meet: Organizations must have valid charitable status in the Netherlands. They must be verified by Tech Soup or by the local Tech Soup partner as a non-profit organization. Tech Soup helps nonprofits access programs, technical tools, and knowledge at discounted prices. Worldwide they work with companies that engage them to validate non-profit organizations for their services. In this case, Tech Soup helps organizations access the “Google for Nonprofits” program, which gives verified organizations free access to specific services. Specially designed for non-profits such as Google Grants. What are the requirements for a Google Grants account? If you have a Google Grants account, you must actively manage it.

Are Some Requirements to Keep the Campaigns Running

But there are some requirements to keep the campaigns running smoothly and to prevent them from being deactivated. A Google Grants account works differently than a ‘normal’ Google Ads account , because a Google Grants account must meet the following 10 points. Pay attention! A few years ago, the requirements were slightly different and less strict in some areas. 10 points to watch out for 1. No one-word keywords Dentist Email List Keywords added in the account must consist of two or more words. There are some exceptions: own brand keywords, recognized medical conditions, and a few others on this policy. 2. No keywords that are too broad In other words, keywords that are too broad that are very general are not allowed. For example, think of words like free, charity or culture. They don’t say anything specific and the meaning can go either way. There are exceptions where this does not apply, such as claimed brand names and general keywords that have been authorized.

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Requirements to Keep the Campaigns Running

Also read: Is there life after Google Grants? 3. The Quality Score must be 3 or higher. This is the policy of Google Grants, I recommend that you regularly check the Quality Scores. 4.  So pay close attention to bad campaigns and how these keywords score. 5. Account must have a valid conversion tracking implementation Make sure the account has a valid conversion tracking implementation. You do this via Google Analytics, here you import these conversions or set them directly in Google Ads. 6. In this case, Tech Soup helps organizations access the “Google for Nonprofits” program, which gives verified organizations free access to specific services. Specially designed for non-profits such as Google Grants

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