Campaign Budget Optimization This Functionality Has Caused Quite

Facebook Pixel operation This way you are not only able to. Collect more data about the number of conversions you receive, but also about the actual source where they come from. It goes without saying that with this information you can make the right decisions about how you use your advertising budget. Setting up Auto Advanced Matching is easy, you do this via the settings of the Facebook Pixel. Set Auto Advanced Matching 2. Simplified account structure By simplifying your ad account, you make managing and optimizing your account a lot easier. Some accounts have a lot of campaigns, even more ad sets and enough ads in them. Because yes, you want to run and test certain elements side by side.

Budget Optimization This Functionality Has Caused Quite

You can imagine less and less clear. Example of Pharmacy Database an account where the simplified account structure method is applied: Example of an account where the simplified account structure method is applied With the simplified account structure method, all lookalike target groups have been placed in a campaign. Although each group has its own ad sets, by also using Campaign Budget Optimization you ensure that Facebook divides the budget over the best performing ad set(s). With Campaign Budget Optimization (CBO) you no longer work with budgets at ad set level, but at campaign level. Where previously ad set budgets (ABO) were the standard, we manually gave a budget to an ad set.

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Optimization This Functionality Has Caused Quite

But with the advent of smart bidding strategies and algorithms, with such an extensive account you only make it more complicated for the system to do its job properly. For example, by looking at whether you can combine target groups in an account, you ensure that the amount of ad sets/campaigns decreases. With Campaign Budget Optimization (CBO) you no longer work with budgets at ad set level, but at campaign level. Where previously ad set budgets (ABO) were the standard, we manually gave a budget to an ad set. Then you might notice every now and then that not the entire budgets were spent. Or that an ad set did not perform well at all and you therefore started shifting budgets to get optimal results.

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