Check Carefully Whether You Have

Below you can see where to find the following audiences: affinity and custom affinity. Screenshot of Google Ads where you can find the audience affinity and custom affinity. Detailed and Similar Audiences Detailed target groups are used to target standard socio-demographic groups. For similar audiences, Google creates a target audience based on the remarketing lists. These lists are drawn up by Google and therefore you have no direct influence on them. You do have influence on the target group list for the other target groups. That is why I have chosen to cover only the last four target groups in this article. Screenshot of audience targeting in Google Ads. Deploying affinity target groups Before someone makes a purchase from your company, it is essential that they know that the company exists and what services and products it provides.

Carefully Whether You Have

You can achieve this by generating more awareness about the company among the new target group. In order to carry out this as effectively as possible, it is important to approach the right target group. This is a target group that has an affinity with the services and products that your company provides. In other words: who has shown an interest in it. This is an opportunity that remains untapped within many Google Ads accounts. Target a target Italy Business Fax List group with an affinity for your products or services. What are Affinity Audiences If you want to focus a display campaign on brand awareness, it’s a good choice to use affinity audiences as audience targeting? You make the choice to generate awareness for your brand or company on a large scale from potential customers.

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Whether You Have

Custom Affinity Audiences Very nice that standard target group that Google makes available, but in addition to the standard list you have the option to create a custom target group that only really reaches the right target group. The advice is therefore to mainly apply these selective target groups.  The affinity audiences reach across multiple channels, such as Google Display, Google Video, Gmail, and various apps. Screenshot of custom affinity audiences. How do you deploy affinity audiences? Deploying affinity target groups Before someone makes a purchase from your company, it is essential that they know that the company exists and what services and products it provides.

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