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Loyalty and Email Marketing Email marketing and creating a newsletter with valuable content have become essential tools for customer loyalty. And it is that loyalty has always been one of the constant challenges within any digital marketing strategy. The importance of loyalty is due to the fact that it allows […]

Pandemic and the Internet Check. Perhaps someone has had the experience (or misfortune?) of working during a pandemic in earlier times, but definitely not in the context we have today. The context of the internet, the immediacy, the dance challenges on TikTok and the double-edged sword that being connected 24/7 […]

Goodbye Don Draper As Don Draper said in the well-known series ‘Mad Men’, advertising is based on happiness. “Do you know what happiness is? Happiness is the smell of a new car. It is being free from the bondage of fear. It is a billboard on the side of the […]

The number of views, the play rate , the engagement and even the traffic sources. Are some of the key metrics to identify if the execution of video marketing. Will bring optimal results to your digital strategy or if you need to make. Some adjustments. According to diode digital, video […]

Stories and tales have accompanied us throughout our lives, leaving us fond and special memories. And since marketing is constantly looking for new ways to captivate customers, digital storytelling is taking over. Mixing the magic and emotion of stories with digital marketing strategies, narratives or storytelling allow us to relate […]

Why is the product image important? The image of your product within allied ecommerce is key to generating conversions! Why? It’s very simple, because for users to buy your product, they must trust it and as we know, most people are visual, that is, they need to observe the physical […]

To be able to speak is precise to be able to listen “In order to know how to speak, one must know how to listen” Plutarch It has been a constant in recent years in the world of communications and marketing to talk about the importance of content being relevant, […]

What are DRMs? Digital rights management (drm) is the technological use of algorithms, processes, and. Systems to restrict the use of digital materials that are. Moreover, It is a general term for any technology used to control. Access and restrict the use of proprietary hardware and software and copyrighted works […]

What is the purpose of your brand? Beyond making money, what does your brand exist for in the world and in the lives of consumers? Sometimes such a short question can generate a great debate for a Brand Manager or communication agency. Purpose-based marketing is not new, but in times […]

The fashion industry is one of the most successful in the world. The competition is almost endless, from swimsuits to tailored suits . And the offer corresponds to the very high and constant demand for attractive and innovative garments. Faced with such a competitive market, Inbound Marketing has known how […]

Learn in the following article, what is Inbound Marketing and what are the stages that make it up. What is Inbound Marketing? The emergence of the Internet has completely changed the way we behave as consumers; Inbound Marketing arises from the need to adapt and respond to these new expectations […]

One of the main allies in a Digital Marketing strategy is content , and a blog is the perfect place to promote it. Learn below 5 content ideas that will help you produce the best material for your blog. This page within your site is the place where you will […]

How to maintain and promote a business profile in social networks: rules and recommendations. Most importantly, Maintenance of profiles and branding in social networks: general recommendations Doing business on social media is an opportunity for many companies to expand their audience, establish communications, promote products and increase sales. In addition, […]

The five marketing strategies that will make your fashion ecommerce succeed Fashion ecommerce is one of the fastest growing business models today. However, success does not come alone. It is necessary that you take the appropriate measures to be able to succeed in this area. Marketing and digital marketing strategies […]

New Normal While the world is creaking based on a new economic and social paradigm, the common individual advances within this never-before-traveled “normality” and encounters multiple barriers and adverse and diverse situations. Completely new personal life environments are presented, permanent coexistence with a partner/family or constant loneliness, a family member […]

Introduction Every marketing strategy must be focused on meeting the objectives that each brand has established. Whether they are specific campaign objectives or the general objectives of the company, it is essential. That each of your strategies and actions are aimed at achieving the goals. “It is essential that each […]

When you start in the world of marketing, it can be confusing the number of strategies, methodologies and processes that exist to increase the sales of your business. One of the most recommended and effective ways to establish a real connection with your customers is Inbound Marketing. The objective of […]

What are SERPs? Complete definition! To be able to talk about SERPs, we have to start by understanding what these acronyms refer to. SERPs means Search Engine Results Page or, in Spanish, Search Engine Results Page. “serps means search engine results page or, in spanish, search engine results page.” basically […]

For any type of business or startup that generates a product, it is necessary to know and apply an MVP (minimum viable product) strategy, which activates and mobilizes the process in which a new product adapts to the market and potential customers. Definition: MVP / Minimum Viable Product The minimum […]

Thousands Of New Sites Are Popping Up On The Internet Every Day, And Many Of Them. Are Likely To Compete Directly With Your Business. In The Midst Of A Universe That. Is Growing More And More, It. Is Essential To Think Of Strategies That Help You Stand Out From The […]

Video marketing is getting stronger and is gaining many followers. Today the vast majority of companies choose to make this type of content to position themselves on the web and to interact in other ways with their buyer personas. If you’ve never shot a video before, just thinking about it […]

You already know very well that one of the most important tools to build your online brand is to have a presence on the YouTube platform. Through it you can position yourself on the web, but you have to know its own rules to achieve it. This means that you […]

YouTube is a platform that is growing by leaps and bounds. That is why today, if you want to position your brand, you must optimize the material that you upload to it. Surely you know what Keywords are and which ones you want to use in your content; however, this […]