Optimizing business models with data 10. Branding and performance go hand in hand 11. Forget Boxed Audiences 12. Stop Fixed Marketing Budgets 13. Steer on the right KPIs: forget a fixed CPA, CPL or CPS! 14. Culture remains the most important for (online) success 15. Think about how you would […]
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How do you get started with this? 1. Increase Ad Relevance by Responding to Location The moment you do a search, Google already knows. A lot of information about you, including where you are. On the other hand, you can use this as an advertiser to increase the relevance of […]
The answer is simple. You need to make more use of data that you (or your customer) always had at your disposal. By this I mean customer data from a CRM system. We all know that it can be valuable to combine online and offline data, but the ‘cookie less […]
It is simply even more important that the data you do receive is reliable. GMP Google Consent example Visual explanation Google on how the Google Consent tool works. Have you read up on Google Consent yet ? Many parties will start working with this from the beginning of 2021. But […]
And let the tech giants such as Google, Facebook and Microsoft have a lot of first party data. With the new target groups such as Google’s custom audiences , you as a marketer can segment much better for relevant users. At Traffic Builders, for example, we created custom audiences that […]
Google can now simply explain why the CPA has risen or the CPC has fallen. Now that Google understands and can translate trends and developments within its own systems better and better, the question is where we as marketers can add value. Fortunately for you, I do have an idea […]
The exact operation of the models is not the question you should want to answer. But try to better understand the purpose of the models and the choices or assumptions that are made . This helps in the interpretation of the results. It can also help to immerse yourself in […]
By deducing that it may be logical that there is a causal relationship. You come a long way towards the correct conclusion. Nicolas Cage and people drowned in a swimming pool. Although the statistic tries to exclude as much chance as possible, it can happen that a significant effect is […]
Attributes are mainly used to better describe products. For example, you should think of dimensions, color and weight. Attributes By not correctly filling in or adding these attributes, important conversion enhancers such as a filtering or internal search engine do not work or do not work sufficiently. And as soon […]
The threshold to start often seems higher than it actually is. The crux of the matter lies in how you can obtain clear insights from those analyzes that you can then take action on. Because an analysis can yield interesting figures, but if you still have to look at an […]
Returns In my update blog about the trends of 2020 I already mentioned it. The return mountain is getting bigger and bigger. This year, PostNL even asked to wait with returning orders to keep it manageable. As the number of returns grows, so does the mountain of waste. Everyone knows […]
During the busiest time of the year (and still is), this jeweler only had a landing page that said ‘Our new website will be available here soon’. In any case, this ensures that no turnover is achieved. It is important to continue to bind your clientele to you. De Dinnerstein […]
The first weeks of January are already over and you have probably already started your plans and goals for the first quarter. The year 2020 will always be etched in our memory and has also accelerated the e-commerce landscape. The possibilities are vast, but what should we focus on this […]
Before, during and after the start of an affiliate campaign. An interesting form of marketing. Also read: The Future of Affiliate Marketing: Affiliate Marketing Phase. Preparation and implementation of the affiliate campaign Before you start an affiliate campaign. There are also advertisers who already reward affiliates for a performance prior […]
What can an artist do in case of illegal use? If a rightsholder sees that a user (by uploading illegal music) or a platform (by uploading illegal music in the library). Is infringing his right, he can submit a request to the platform to take the content offline. The platform […]
Research into online purchasing motivation (Koch et al., 2020) during. The crisis showed that customers were significantly. More attracted to webs hops that make shopping fun. For example, the focus of customers appears to be more focused on exploring and exploring new products. Whereas previously they mainly fulfilled that need […]
The term ‘rights-free music’ here therefore also means: music of which the rightsholder gives permission to someone to use the music, without having to pay extra for this. Creative Commons on a laptop. An example of such a license is that of Creative Commons . An artist can choose under […]
On the other hand, it affects – in a more innocent way – our product preferences. Psychological studies (van Pommel et al., 2015) show that awareness of mortality. Increases our attraction to 3 specific product types: Luxury items Famous brands. Local brands In the light of Terror Management Theory, it […]
We can hardly explain where our preference for a particular soft drink brand comes from, let alone how an exceptional global health crisis will change our long-term preferences and habits. We don’t do what we say and we don’t say what we do. So asking consumers questions tells us very […]
Google also makes this possible in the Display campaigns Get new leads through Google Display: it’s pretty self-explanatory actually. Instead of a call-to-action to the landing page, you now place a call-to-action to the lead form. A lead form will then open in the ad itself, with pre-populated data from […]
No more advertisements, but real people in recognizable scenarios, because that is what makes TikTok so interesting. Exciting? Yes! But also a trend that you can no longer avoid as a brand. Do you have questions? Are you looking for the possibilities for your company? Or do you have your […]
Since it was a pilot campaign, we had established KPIs based on TikTok data. This is possible because we have close contact with TikTok. Our expectation was over half a million views, a CPM of two euros, a. CPC of ten cents and over six thousand clicks. Was that successful? […]
However, the advertising options are slightly different than on all other channels. The ads you can bet on TikTok are: 1. In Feed Video In-Feed Videos are ads that appear on your timeline. Also known as the ‘For You Page’ . This is the most used form of advertising on […]
You can build such a filter as follows: google ads filter Google Ads filter With 3 filters set, I then see the keywords that I would like to optimize by, for example, lowering the bids. Google Ads for many locations: well-thought-out choices Setting up Google Ads campaigns for many locations […]
Then there are two options to reduce that chance. Adjust location options: for example, you can choose that people really have to be in the set location. This restricts Google from taking the liberty of determining that another campaign might be of interest. Exclude locations: As with the ability to […]
Then you can set up Google Ads campaign(s) for each location. Let’s take the example of the keyword ‘outdoor painter’ again. Suppose someone is looking for this in Amsterdam. Then you want the Amsterdam campaign to show an advertisement to the user, because that person is located in Amsterdam. You […]
In the Google Ads interface you can specify countries, municipalities. Cities and even zip code areas in which you want to show your ads. In addition, you can give ads and extensions a much more local approach so that the person who is searching sees that an answer to his […]
