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Linkedin is a great platform to promote your professional products or services. To come to the point, I have good news and bad news, the bad first. When you post an update or an article on linkedin, only a percentage of your connections can actually see it and this is […]

To promote content on facebook, or not to promote content on facebook, that is the question every marketer faces. Whether your goal is to increase brand awareness, drive traffic to your website, build loyalty, or increase sales, I believe facebook, above all other social media platforms, offers the most of […]

Once you’ve purchased a new health insurance plan and set it up with the help of a broker, it’s time to roll it out to your employees. You must first determine which employees are eligible, next, review your registration options finally, double-check any additional requirements based on local legislation. If […]

There are many additional benefits you can provide beyond a health insurance plan. Below are some of the more common options. Dental and visual insurance dental and vision coverage are two other great benefits you can offer your employees. Fees cover extended visits, clinical services, laboratory services, consultation services, comprehensive […]

It’s a fund you can use to reimburse employees and their families (based on irs guidelines) when they submit health expenses. Get answers to top health insurance questions from experts in our accompanying webinar. Watch health insurance guide for small business owners webinar replay qsehra if you cannot offer a […]

Paying for ads on google and bing will help my website rank higher in organic search results. This is perhaps one of the most glaring myths about online marketing. If an agency or consultant tells you this to try to win over your digital marketing business, run the other way, […]

I should note that if you’re trying to qualify for a “home loan” you’ll need to do a lot more than these 5 quick things, but even then these tips, deployed correctly, will help move virtually any campaign forward. . And get ranked for a larger assortment of phrases. So […]

If you have a small enough website that you can check manually, go through each tab and function to check if everything is working as it should. As much as possible, go through all the clickable pages and buttons on your website. This includes your uploads, forms, and other on-site […]

A professional seo audit will give you everything you need to know about. The current state of your website and its search engine rankings. This gives you all the information. You need to improve your website to be the best it can be. Despite the name of an “audit”, known […]

But what is ariadne’s thread? Pay attention, it’s not far! You guessed it, it’s simply this little navigation path at the top of a web page allowing you to easily return to previous sections of the site. This on-site seo optimization practice is wrongly neglected by a large number of […]

Social media demonstrates overlapping interests and expressions using a visual format . Understanding overlapping areas is key to increasing business efficiency. By using social platforms, companies can speed up communication with employees. It requires pushing all the inner circles, including corporate blogs, productivity reports, webinars, brainstorming sessions, and corporate summits, […]

All businesses covet the perfect website, one that will increase their conversions and explode their popularity online. Is it a sweet dream? We reassure you: with a small investment, it is possible to design a website that meets your expectations! You already have the basics in mind: well-optimized service pages, […]

Survey solutions like typeform, google forms, or surveymonkey will help you create an online form to distribute on social media. Alternatively, you can run polls directly on twitter or facebook – both of these social media platforms have built-in polling capability. The easiest way to get attention is to create […]

That’s why we reached out to gordon howe, social media manager for superiorpapers . Based on his experience in the field. Here are 10 things you should focus on if you want to get the most out of your social media analytics. 1. Establish performance benchmarks each of your posts […]

The great part is that tracking engagement and conversions from specific content. And campaigns is easier and more accessible than ever. Marketing attribution has come a long way from the raw lines. Of google analytics code you put on your web pages. Today’s marketing attribution apps, when properly implemented. Can […]

Organic search results can give context to your content. For example, if a cmo lands on our marketing agency ‘s site after searching for “How to set a marketing budget?” I know she thinks a lot more strategically than a colleague who searches for “exhibition design for biotechnology”. For our […]

If the foundation of your site is set up correctly and you develop valuable content, you will achieve excellent seo rankings. Content marketing, seo, and social marketing work best when they work together. For example, in the graphic below, taken from a content marketing institute webinar, brightedge illustrates the importance […]

Product reviews, brand mentions in social media accounts with an established following are the most effective tactics for your business digital marketing strategy for the coming year. Influencers are a difficult target to reach and then convince to mention your product in their speeches or articles. They are bombarded with […]

The gap between the local and the global is narrowing. Global brands compete for a foothold in local markets. They are also making changes to their marketing strategy to attract local customers. Case studies take ikea for example. As a global furniture and accessories brand, they have always followed the […]

Want to create a site? With a CMS like WordPress, this is actually the easy part. In fact, you can have a site up and running in an hour. However, the best part of this platform is not the ease of use. Rather, it is the power available to you […]

E-commerce is a world where customers convince customers. If you have a solid review strategy, you can turn trust into sales and build a strong online reputation. This blog post will examine the rise of review marketing and how you can use your customer’s voice as a powerful marketing tool. […]

Optimizing your wordpress plugins is just one of the many ways to maximize your site speed. You can also get better speed by choosing a quality web host and starting with a fast and efficient theme. Remember that many wordpress themes have many design features that are not practical for […]

Did you know that even corporations have a hot guy? Food, travel, fashion – it’s all considered sexy. Can you imagine why? Because creating engaging content for them is very easy. Who would have thought?! When you run an art business or say, a baking business, you can hook your […]

There are important differences to consider when creating content for a B2C audience. These tips will help you get it right. Avoid jargon on a b2b platform, it’s fine to use industry jargon. But on b2c, the language used should be simple, clear, and easy for consumers to understand. So […]

Know your goals before you start planning, as this will make it easier to strategize. Smart goals that are specific, m easurable, a ttainable, r elevating and time-related are recommended. Never start churning out random content just because you think you should. You only waste time and get disappointing results. […]

Content marketing has never been more important. Whether it’s creating a new plan or generating ideas for your blog, the challenges of content marketing are endless. To discuss these challenges, I had the opportunity to interview adrian cordiner. With over 9 years of experience in digital marketing, adrian has helped […]

Use google trends to examine the seasonality of your content topics. When do people become interested in the various topics you plan to cover? Has interest in certain topics increased over time? Have any decreased? Plan your content creation schedule to release the right content at the right time. Plan-your-content-creation-calendar […]