On the one hand, there is the world of corporate data, which is increasingly numerous and complex; on the other hand, there is the need for authorized users to view them. “MicroStrategy – explains Ferrari – federates all data sources. The customer tells us what the datasets. Categories or attributes (for example. Geographical area, type of product, user) and the metrics must be and based on these. Needs builds the tools for analyzing and defining the views. Which will thus be effective in the information they offer and will coincide for all users “.
What does data-driven company mean: a data-based approach
All connected users at any given moment will see Brazil Phone Number equal data on sales, prices, costs, and so on in the interactive dashboard. And the management will be able to govern the KPIs in a superior way. Using the indicators directly for the strategy. Fashion & Luxury. How much does the non-aligned data cost? The customer today acts in a multichannel way. The challenge for fashion and luxury companies is to guarantee the same distinctive and personalized customer experience. The same engagement that the customer is used to in the physical store on all channels.
In stores, having an interactive dashboard with an accurate customer profile means for the sales staff to be able to immediately view all the data available on the same, such as the type of products already purchased, the average spending volumes or the level of loyalty, and personalize the interaction and offer. “The instantaneous data , on a mobile device and also on an aesthetically attractive graphic interface, is part of the brand experience”, underlines Ferrari. In e-commerce, on the other hand, reporting becomes crucial to organize supply and warehouse management and, once again, “the starting point is that all management has aligned data”, says Ferrari. “E-commerce has specific characteristics that demand precise performance monitoring and efficient logistics from brands.”