Attraction rewards can help a company in actions that involve brand recognition and reaching the largest number of people , which are essential strategies of the attraction stage. 70% of consumers surveyed by hello world responded that the type of reward they like most is discounts , followed closely by free products (65%). Therefore, these benefits are great triggers for acquiring new customers, encouraging them to interact with the brand. A very effective strategy is to offer a reward for the customer to close the first order with the brand. Check out the following example of an exclusive offer from divvino , an e-commerce for wines and beverages, which offers a bottle opener as a gift for customers who make their first purchase on the site: divvino, wine and beverage e-commerce another trend is the association of.
Reward marketing with gamification practices — when some interactive and sometimes playful Ecuador Cell Phone Numbers elements are implemented in the customer’s experience, as if he were participating in a game (gamification comes from game ). Many brands apply this strategy in their apps to encourage consumers to buy. That’s what starbucks , in the united states, did during the covid-19 pandemic: the app started to reward users with stars for each item purchased, in addition to bonuses for answered questionnaires. Starbucks app starbucks app when collecting a certain amount of stars, the consumer can exchange them for coffee or other products in any franchise of the chain. Rewards actions such as these not only increase conversion and attract traffic to their respective channels, but also show the public that the company cares about.
A very effective strategy is
Building loyalty and contributes to a positive image of the brand in the market . Conversion the activation or conversion stage can also gain new strategic layers with the use of rewards marketing, strengthening the brand and encouraging the use of its products. Nike is a benchmark company in many ways , and rewards marketing is no different. Through the nike run club (nrc) app , it has relied on gamification to create a way to expand the brand experience beyond running shoes. The platform allows athletes to measure their efforts and create their own training programs while also integrating a worldwide community of runners who participate in competitions and earn medals and trophies. Thus, they are motivated to.
Remain at the top of the rankings . The rewards encourage the app’s competitive engine , helping to retain nike users and spread the brand’s image as a symbol of the sports community. Loyalty we have already touched on the importance of customer retention for the company’s revenue. But how exactly can rewards marketing help with this step? In the midst of a competitive market, offering benefits makes your brand stand out from the competition, raising consumers’ positive perception of it. To retain them, strategies need to start from personalization. Who are your customers and what benefit can motivate them to keep buying? One way to achieve this personalization is by allying with other brands that communicate with the.
The rewards encourage the
Same audience, exchanging benefits with each other. Thus, your company offers advantages to the other company’s customers, and vice versa. Both win, and so do consumers. Itaú and conectcar itaú and conectcar announce a partnership of benefits to customers in line with this personalization, the frequency with which you reward your customers is also a decisive factor for them to remain loyal to the brand, making it difficult to distance themselves. In this case, in addition to the benefits, the channel through which you must communicate also influences the results of the campaign. Studies show that e-mail is the preferred channel for consumers to receive communications from companies, across different generations.