Collaborate With TikTok Influencers

In addition, we looked at the landscapes (training courses) of Landsite MBO and here the choice is huge! We have chosen to show the different landscapes in the TikTok, by presenting a number of choices. In these choices we emphasize the landscapes by working with different suitable uniforms and/or backgrounds. As can be seen in the In-Feed Video below, where the choice was made between the Healthy & Well and Trade & Commerce landscapes. Since it was a pilot campaign, we had established KPIs based on TikTok data. This is possible because we have close contact with TikTok. Our expectation was over half a million views, a CPM of two euros, a CPC of ten cents and over six thousand clicks. Was that successful?

With TikTok Influencers

Absolutely! With four million views, a CPM of 0.29 cents, a . CPC of 11 cents, more than 12,000 clicks to the website, 51,000 likes and hundreds of. Comments within two weeks, the ads generated a lot of interaction and a large reach. Results videos And these are only the results of the TikTok channel of Landsite MBO itself. In addition to our own channel, we have Austria Phone Number List also deployed videos on the channels of TikTok influencers (Nano and micro-influencers). This not only resulted in even more reach and clicks, but it also really brought us into the perception of the target group. This ensured spontaneous content that suited the target group, but also increased credibility, because the content did not only come from Landsite itself.


TikTok Influencers Landsite

Collaborate with TikTok influencers Why have we opted for an influencer campaign for Landsite MBO in addition to the regular TikTok campaign?  These influencers – especially the Nano and micro influencers – are a lot more affordable than on other social media channels. In addition, it is a lot easier and more accessible via TikTok to reach influencers and get to know them. This is currently a bit similar to Instagram, but in a while the Creator Marketplace will also be available in the Netherlands. Now in the Netherlands you still have to hunt for the TikTok influencer that suits your brand. Via the Creator Marketplace platform you can use data to find out exactly which influencers fit your brand, and then make a connection with this influencer.

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