What are image extensions? Image extensions are a type of ad extension that you can set up in Google Ads or Microsoft Ads. For example, this looks like this: Image extensions example. Why should you use this extension? I can imagine you thinking: if I really want to stand out with images, I’ll choose a visual campaign type (such as a display campaign) or a shopping campaign where you can clearly show your product. Justifiably. But there are also some reasons why it is useful to use image extensions. I would like to explain this. 1. Attract attention Image extensions are new in the search results. They will certainly attract attention if an image is suddenly shown in a text ad.
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If you use a catchy image, you will benefit even more. 2. Compete Are you having trouble scoring in the search results? Do you suffer from a lot of competition? Then enable image extensions to stand out among all your competitors. 3. Get relevant traffic Sometimes your services or products are difficult to describe in a text ad. You only have 30 Kuwait Phone Number List characters per headline and 90 characters per description. That’s not a lot of space. An image can speak volumes. For example, by adding images of your services, you give a better idea of what your company does. That ultimately ensures that the right people click on the ads. 4. Increase Brand Recognition You can really strengthen your brand by adding a beautiful, clear and meaningful image. Are there any requirements I should consider?
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Image extensions have now been rolled out in beta in Google Ads. In Microsoft Ads they are already available in most accounts in the Netherlands. Of course, you can only enable them once you have access. There are not a lot of requirements to take into account, but it is useful to know a few things. Image extensions are free to enable. You pay a cost per click when someone clicks on an image extension of your ad, just like any other ad extension. You can upload up to 20 images. There are a number of image quality requirements for Google Ads that you need to take into account. It can take up to 5 business days for your image extensions to be approved and shown. The easiest images to display are square (1×1) images. Therefore, add more square images than landscape images.