Consent Mode in Google Ads It Is Clear to Most Marketers

The influence of green search engines on your SEA activities The fact that consumers are increasingly aware of the environment will become even more noticeable in 2022 in the choices they make when purchasing products and the services they use. An increase in sustainable initiatives, and therefore also sustainable search engines, will be the result of this. As an advertiser it is interesting to respond to this. Depending on the sustainable intentions of your company (or your customers), you can choose to support these initiatives by advertising on them as well. Both Ecosia, DuckDuckGo and OceanHero are already included in Microsoft’s partner network. Also read: 7 SEA tactics to give your webshop a big boost .

Mode in Google Ads It Is Clear to Most Marketers

Fortunately, POAS is a lot more efficient. POAS (Profit On Ad Spend) is also the profit (or rather: the gross margin). Per advertisement divided by the advertising costs. When managing on POAS you therefore look at the ratio between the profit and advertising costs, where when managing on ROAS you calculate the ratio between the turnover and the advertising costs. POAS vs ROAS POAS vs ROAS ROAS Communication Email List thus shifts to POAS. By looking at gross profit relative to your advertising costs,  POAS may be a new term, but we’ve been using this logic for years. However, most organizations still focus on ROAS objectives simply because these campaigns are easier to set up.


Google Ads It Is Clear to Most Marketers

The shift from ROAS to POAS is mainly due to the disappearance of more and more optimization options within search campaigns. To achieve competitive advantages, it is important that you aim for profitability. Does your competitor take profitability into account, but you don’t? Then there is a good chance that you will lose the conversions with the highest profit value. 5. Prepare for the first-party data future On June 24, 2021, Google announced that it will only stop supporting third-party data from fall 2023. Initially, that deadline was still 2022. This gives advertisers some extra time in 2022 to set up everything in the new style and to work towards a first-party data future. That is why we see the Google Consent Mode as a recommendation in Google Ads more and more often.

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