Content Marketing Effort Yields the Most Return

E-commerce tracking is changing with the launch of GA4. You will have to create certain variables, such as “view_ item”, via Google Tag Manager, which must be retrieved from a data layer . A data layer is a data layer that can be sent along with a certain event. This is a time-consuming job, so make sure you get it right in time. Tactic 2. Look for search intentions Once you’ve got the measurability in order, it’s time for the next step: finding the right keywords for your webs hop. Each keyword hides a certain intent. You can organize campaigns based on this intention. For example, someone looking for “television” will be at the beginning of the funnel. By contrast, someone searching for “OLED55C16LA” will be in the purchase phase. In short, it makes sense to bid on product keys, or SKUs. If someone searches for a specific product key, that person will have a higher chance of making a purchase. In combination with dynamic keyword insertion (DKI) , you can have these words appear automatically in the ad headline, so you don’t have to create a separate ad for each product.

Marketing Effort Yields the Most Return

Also read: Combine SEO & SEA and get more out of your campaigns Tactic 3. Embrace Google Shopping When a potential customer searches for a particular search term, product images often appear above the search results page. Using Google Shopping is the ideal tactic to boost your e-commerce marketing. The focus here is mainly on displaying product images, ratings and prices. You are of course extra relevant. What do you need to do to get Armenia WhatsApp Number List  your products listed in Google? Create a product feed and a Merchant Center account. Nowadays it is even possible to offer your products for free via Google Shopping . Only your products will not appear at the top of the results page, but in a separate tab called “Shopping”. Google Shopping example Basic label. Tactic 4. Start advertising automatically with dynamic search ads It may just be that you have a webs hop with more than thousands of products. It will then become a time-consuming task to set up a separate advertisement for each product.


Effort Yields the Most Return

The solution: dynamic search ads (DSA). The power of DSAs lies mainly in the automatic generation of ad headlines and landing pages. All you need to do is provide some 90-character descriptions and make a selection of pages. Google will do the rest. Golden tip: I recommend running a DSA alongside your regular keyword campaigns. The reason for this is that with a DSA you have less control over your advertisements. However, you can catch unknown popular search terms with a DSA. Tactic 5. Deploy extensions Displaying extensions is an essential part of a good SEA campaign. A good extension grabs attention and increases the chance of a click. In a nutshell, an extension is an extension that may appear at the bottom of an ad. For e-commerce marketing via Google Ads, automatic extensions are of particular interest. Basically you’re letting Google predict which extension will improve performance. Google will then create it automatically. Why would you do that? Easy. Google collects information and ratings from a web store and these may (possibly) be displayed in the form of seller ratings.

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