Customers Didn’t Understand What

It was a big moment: Amazon.nl went live in March 2020 . Amazon is slowly growing and conquering more and more market share from the larger players in the Netherlands. Since March 2020, many Dutch webtops have tested Amazon.nl as an additional sales channel. Some were successful and some were not, due to a lot of competition on the platform. A known problem. Marketers craved a solution, but you couldn’t get any further apart from optimizing your product listing . As of last week there is a tool! It is now possible to advertise on Amazon.nl with Sponsored Product Ads. One of the best known Amazon Advertising products. Before you grab your wallet and put your entire marketing budget into this, I would like to tell you what Sponsored Product Ads mean and what you can do with them exactly. What are Amazon Sponsored Product Ads? Sponsored Product Ads are a lot like Google Shopping Ads, but in Amazon.

Didn’t Understand What

They are simply ads promoting individual products. They usually appear at the top of Amazon search results, but they can also appear on product pages within Amazon. Clicking on a Sponsored Product Ad will take you directly to the Amazon product page for that specific product. You may have seen them on amazon.de: Example of Amazon Denmark B2B List Sponsored Product Ads. What can you do with these and when do you use them? Now that you know what Sponsored Product Ads are, it’s also useful to know what you can do with them. Sponsored Product Ads can strengthen your marketing strategy in several ways: Generate more orders (and of course sales) Use Sponsored Product Ads to promote your bestsellers and generate even more sales. Here you focus on the products that you are sure will generate sales on Amazon and give them an extra boost through these ads.

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Understand What Introduce

Introduce new products Do you have a great new product that you would like to show to consumers? Use Sponsored Product Ads to promote this product. Make sure they are visible in the search results. Don’t forget to check similar products as a targeting option in your targeting settings to be as visible as possible to the right target group. Get more visibility for your products Help customers discover your products by working with Sponsored Product Ads. Are you not able to be optimally visible? Then set up Sponsored Product Ads and increase your visibility by being on the first page of the search results. Is it complicated to create these ads? Sponsored Product Ads are simple to set up. You don’t have to arrange extra images and you don’t have to come up with a nice text.

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