It creates opportunities, because these platforms potentially offer access to an audience of billions. But it also raises questions that do not immediately have an unequivocal answer. 7. Retention is both a must and an opportunity If you ask an average advertiser what the acquisition costs are for a new customer, you will often receive a ready-made answer in 2021. Strangely enough, many advertisers don’t have that answer ready when you then ask how often an average customer buys again. Or what this customer spends on average over a period of 3 years. That is actually strange, because that is precisely the metric that is of vital importance. It is in many cases the reason why major players can spend a lot more on the acquisition costs of a new customer.
Analysis Often Requires Difficult Models
This is a different starting point than companies that have to make their margin right on the first order. Make sure the data is clear Because it is often not even measured properly, it is not controlled on a daily basis and few experiments take place in this area. It is therefore important to first ensure that this data is clear. That way you build a Belgium B2B List good foundation that you can use to outsmart other parties. For example, the number of ads that Google shows has only decreased in recent years (due to mobile, among other things), increasing the price pressure on those ads. The margin of 1 identical order often does not differ very much in the case of retailers, but if the customer orders 5 times more from the competitor over a period of a year, the differences suddenly become very large.
Often Requires Difficult Models
Thanks to smart retention programs from Amazon and Bol.com, they compete with other parties, because they are able to retain customers for longer and therefore simply spend a lot more marketing money. 8. Platforms & the Battle for the Winning Business Model We essentially have 4 different business models. The oldest – and often least flexible – model is that of hotels and car manufacturers. Another is the advisory model , which includes consultancy firms, for example. In addition, you have asset light models. The pre-investments for one version are very large, but then it costs almost nothing more, as with Microsoft and Salesforce. Finally, you have the network orchestration model , with platforms such as Amazon, Booking.com, Uber and Facebo