Digital Audience Is Also Rolling Out a Solution for This

A great case of Vodafone/Ziggo and Ipsos – ‘Humanizing Data’ – was recently presented during the MIE (pdf). Opportunities for agencies and publishers In addition, there are great opportunities for. Agencies and publishers to play a greater role in matching advertiser datasets. This allows advertisers to see which customers they can reach through which channels, exclude existing customers and/or target look-a-likes. And of course publishers can also – just like Google and. Facebook – infer interests, intentions and other behaviors on the basis of search, reading, listening and viewing behavior on their platforms. Which parties can we do business with in the Netherlands?

Audience Is Also Rolling Out a Solution for This

In fact, there are only a few parties in the Netherlands that now offer advertisers a sustainable and scalable product. Many publishers have the potential to play a role, but in addition to the parties that have come a long way in this, such as Google, Facebook and DPG (Data Lab), this is still in full development. As an advertiser, do you want to link first party data with publishers and activate it, so that you can target ads to these groups? Then you can contact these publishers themselves, or they can Diabetes Mailing List have this done by parties such as digital Audience and EDM. When in doubt, media agencies and specialized independent consultants such as Silver Labs , Reynolds and Onbrdng can provide good advice.  But then, why would you just share your customer data with another party?


Also Rolling Out a Solution for This

The second step is to only match customer data via that mechanism from a heavily guarded, protected environment (a ‘safe haven’ or data vault) and only to share, for example, selections (in/out selection). Info sum and Live ramp , among others, offer these services to a growing number of retailers and financial service providers. digital Audience is also rolling out a solution for this. 5. I don’t have 1st party data… now what? Many advertisers are highly dependent on third party data and in fact do not know who their own customers are. Think of most FMCG companies. You can argue that it matters less to them too, because they make their products for everyone anyway and distribute them through indirect channels.

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