More and more webs hops are applying the principles of Cialdini (such as scarcity ). As a result, you see notifications such as ‘1 product available’, where the hope is that consumers will order the product immediately due to FOMO ( fear of missing out ). You will also see push notifications, which emphasize the fact that the product is almost sold out. On the other hand, you can also see the message ‘in stock’ when thousands of pieces are available. As soon as you show notifications such as ‘1000 units available’, it can actually scare the consumer and they may wonder if it is the right product. Or don’t share stock information You can choose not to share inventory information from a competitive perspective. A stock notification with numbers of pieces says something about the way of purchasing. Is there a lot in stock?
You Also Sell Through Other Channel
Then that can mean that you expect that there will be a lot of demand for the product. It can say something about your purchasing power or it can give your competitor ideas by buying the product in large quantities. Another reason for companies not to show an exact stock is because there is no stock link. Or it has been decided to only Guatemala WhatsApp Number List request the stock status as soon as the customer wants to pay, instead of this information being automatically forwarded via a so-called stock attribute. Show the stock notification everywhere Some shops choose to only show this stock notification on the product page. My advice is to show the notification wherever the product can be found. For example, think of category pages, search results, in the shopping cart itself or in the internal search results.
Also Sell Through Other Channel
Do you also sell through other channels such as your own store and do you have a good overview of your stock? therefore choose to make this stock available for click & collect . It is important that the store stock is actually correct! There is nothing more annoying than receiving a message after ordering that the product is not in stock. A good stock notification on your webs hop is therefore crucial. Make sure that at least one correct message can be found. 2. Stock notification in Google search results If we go back a step in the funnel, we often end up at Google. There you can also show your stock in different ways. Show as rich snippet In the schema.org template for products you will find the heading ‘availability’. This allows you to indicate whether a product is ‘in stock’, ‘out of stock’ or whether it is a ‘pre-order product’.