How do I prepare my campaigns for a BMM-less world? Google indicates that you do not have to take immediate steps. From April, Google will make it easy to convert BMM to keyword groups. Since the update affects both Phrase Match and BMM, Google says it will primarily shift traffic from one keyword type to another. You will, however, have to add broad match keywords as a ‘keyword group’ in your campaigns and therefore no longer as BMM. Concretely, this means that you indicate keyword groups with quotation marks when you add them to your campaign: At first glance, 17th century painting and social advertising have little to do with each other. However, that couldn’t be further from the truth. In fact, we can draw all kinds of lessons from the grandmasters of the past. Visual language is more important than ever. Every social post, every social ad, every profile picture: actually they are all small paintings.
Present Yourself Better Than You Are Portraits
Compiled with great attention, aware of how we come across, what message we send out with it. It is not for nothing that companies, but also individuals, pay a lot of attention to how they appear on social channels, literally. Not without reason: through these channels you – literally – leave a lasting impression and China Phone Number List you also communicate directly with your followers. Girl with a pearl earring as an example for social advertising. The importance of visual language is certainly not new. It’s not even this or the last century. Since mankind, images have been an important way of expressing and communicating. Through painting, for example. This discipline rose to new heights during the 16th and especially 17th century by great masters such as Rembrandt van Rijn and Jan Steen . The visual language of that time still contains important lessons. A tour of the Mauritshuis quickly yields valuable lessons for social marketers: 1. Don’t present yourself better than you are Portraits were an important art form for 16th- and 17th- century painters. It gave people the opportunity to show their status.
Yourself Better Than You Are Portraits
Moreover, it also had a practical function: the portrayed could present himself to potential marriage partners. In that sense it was comparable to, for example, a service like Tinder now. However, both modern image techniques and a painted portrait have a major pitfall: you can pretend to be more handsome than you are. Robert Cheeseman, an English nobleman who had himself portrayed by Hans Holbein the Younger, also fell into this trap. Holbein was not only commissioned to paint him, but also the portrait of a potential future wife. However, he painted this woman just a bit more beautiful than reality. Cheeseman fell for the woman in the painting , but was disappointed when he met her in person. The marriage still took place, but Cheeseman never consummated it and divorced again after a few months. Holbein’s career was sidetracked by this deception. 3 people looking at a painting. Hidden in this anecdote is one of the most important lessons for social marketers: be authentic.