Dynamic Ads to Complete Your Entire Power Strategy

Campaign Budget Optimization With CBO, this is no longer necessary, with this the entire process is actually automated on the basis of machine learning. The algorithm distributes the budget (campaign level) in a way that best suits your objectives. Do you want to get maximum conversions? Then the algorithm will spend the most budget in the ad set that gets the highest number of conversions. Do you mainly want to work on CPA or ROAS? Then of course you can! Below you see a figure that visualizes the operation of the CBO versus ABO method: How the CBO versus ABO method works 4. Automatic placements Gone are the days when you also create different ad sets for different placements. That is, if you use the Power 5 method correctly. For an optimal, automated strategy, it won’t work if we mess around with our targeting half automatically and half manually.

Ads to Complete Your Entire Power Strategy

Facebook launched automatic placements some time ago: the ads in your ad set can appear on all placements. You can adjust the ad for different placements (think Squared images and Stories), so you don’t have to worry about Optometrist Accurate Email List suddenly seeing a crazy Story ad ;-). You activate automatic placements by editing your ad set. And there by scrolling to the piece placements, as can be seen in the image below. Placements The operation actually speaks for itself. By showing your ads rotated across all placements, the algorithm collects a lot of data and discovers which placements work best for your campaign and objectives. You will see that if a placement yields little, it will also be little or not included when serving your ads. You map this data by using specifications. In Ads Manager click on “Ad Sets” and then on the button “Specifications” or if your language settings are set to English “Breakdown” followed by “Display” and “Placement”: Ads Manager 5.

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Complete Your Entire Power Strategy

Dynamic ads To complete your entire Power strategy, I would like to share the dynamic ads with you. These are extremely valuable, because they make your ads extra relevant for every individual. Has someone visited specific products on your website, interacted with products in your app, or expressed interest by liking/sharing specific posts? By using Dynamic Ads as a remarketing strategy, you reach this target group again with those specific products as advertisements. Based on your product catalog, the algorithm therefore shows relevant products to the person who sees the ad. But you can also use Dynamic Ads to address a completely new target group. Facebook does this with the algorithm based on the surfing behavior of Facebook/Instagram users. For example, consider a user’s interests or products that the user is actively searching for or has recently searched for. Does that match with what you advertise and does this person fall into your targeting?

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