For e-commerce marketing via Google Ads, automatic extensions are of particular interest. Basically you’re letting Google predict which extension will improve performance. Google will then create it automatically. Why would you do that? Easy. Google collects information and ratings from a web store and these may (possibly) be displayed in the form of seller ratings. If your webs hop has good reviews, this will boost the number of clicks. Basic label Search Extensions. Tactic 6. Make use of remarketing Remarketing is indispensable in any e-commerce campaign. The reason for this is that the majority of visitors do not make a purchase during their first visit. If you have a Shopping feed, you can get started with dynamic remarketing campaigns . With this display campaign it is possible to entice previous visitors with specific advertisements to make a new visit. With dynamic remarketing campaigns, the visitor sees products in the ad with which he has previously interacted. This makes the ad extra relevant and therefore ensures better click-through rates and more purchases.
Companies Often Use Target Return on Ad Spend
Remarketing for Bicycle Competitor. Another form of remarketing is the so-called RLSA campaign. This term stands for remarketing lists for search ads . The difference with the above is that an RLSA campaign revolves around text ads. If you want to set up an RLSA campaign, it is necessary to create a target group list. Such a target group list can consist of dropouts who have visited your site in Forex Email List the past 90 days. There are several tactics you can use with an RSLA, mainly: Visitors who have not made a purchase can be reached again with the same or modified keywords. For example, you can show these visitors a special discount code in the ad. You can use broad keywords, which are normally relatively expensive, to reach people who have visited your webshop before. You can also create a target group list with visitors from your competitors. Tactic 7: Take advantage of smart bidding strategies Finally, I find that many of our new ecommerce customers have not taken full advantage of smart bidding .
Often Use Target Return on Ad Spend
I think this is a shame, because it can save so much time. You can then use this time to focus on the creatives and target groups. Is there one bidding strategy that is guaranteed to generate more sales? Absolutely not. Ecommerce companies often use target return on ad spend (ROAS). This means that you want to achieve the highest possible conversion value at the lowest cost. My advice: always start with manual bidding and only start testing with automatic bidding strategies when you have about 15 purchases in 30 days. As a webshop owner, you do everything you can to ensure that your offer comes to the attention of your target group. Even if you have a webshop that looks great, if no one knows where to find it, you can shake sales. A handy tool to highlight your products is Google Merchant Center. What is Google Merchant Center? Google Merchant Center is an application of – the name says it all – Google.