Erg Brain Research Into The Effectiveness

The few customers who previously did not know that you can find that. One specific cable on the web with less cost and effort to connect your. TV to a speaker, found out during the lockdown. Online shopping is also more fun Interestingly enough. The buying motivation of online shoppers during the corona crisis turned out to be anything but functional. But above all they seemed to want to fill the lack of classic retail. Research into online purchasing motivation (Koch et al., 2020). During the crisis showed that customers were significantly more attracted to webs hops that make shopping fun. For example, the focus of customers appears to be more focused. On exploring and exploring new products, whereas previously they mainly fulfilled that need under the roof of a physical retailer.

Brain Research Into The Effectiveness

The success of new technologies such as the online fitting room – in which you can see an outfit depicted on your own body in an unprecedentedly realistic way on the basis of a photo – also increased. Finally, the search for the lowest price also Namibia WhatsApp Number List appeared to have increased, the emotional side of the prize medal that we know as bargain hunting . In short: where customers previously regarded online as a more targeted alternative to physical retail, expectations have increasingly shifted to that of physical retail in a very short period of time. Wash hands on TV. 5. Effects of corona on advertising processing During the pandemic, almost every advertisement seemed to tap into the pandemic thematically. What happens in the brain when you use advertising to make people more aware of a not too rosy reality?


Research Into The Effectiveness

Three do’s and don’ts for advertisers Unravel Research conducts EEG brain research into the effectiveness of advertisements. Particularly during the second half of the corona pandemic, we see a number of recurring patterns in the emotional response of the viewer. Based on this I have drawn up 3 do’s and don’ts: 1. Avoid coved-related cues unless the actual intention is to evoke negative emotion Cues such as face masks or phrases such as “in this strange time” generally evoke an aversive response. This can have a positive effect on the actual product in exceptional cases, if the ad uses a problem-solving structure. This is the case with a holiday advertisement that starts with a coved cue (online group calling) and then cuts to beautiful images of exotic holiday destinations. The other extreme is also dangerous for advertisers Images of frenzied crowds still evoke some uncomfortable reactions.

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