Everyone Has Experienced the Convenience of Ordering

But a lasting effect can be seen if we look at the search interest of the search term “near me.” If you can’t or aren’t allowed to go far, for example, you search for the “best burger near me,” a search term that increased by 150% in search interest . Has the citizen given birth? Then it may well be that you will eat there more often in 2021. In the Netherlands, too, we saw a significant increase in search interest for nearby food . Google Trends nearby. Trend #4. Going digital in all sectors In various sectors, especially those that were forced to close, there is a clear shift to digital. In the catering industry, as I wrote in trend #2, there is a major shift to takeout and delivery. After the relaxation, we see that this trend will continue. In addition to the catering industry, fashion stores have also had to close their doors. But because everyone was at home, you didn’t have to have nice outfits. The fashion stores responded with lounge wear . Via Google Trends I compare the search interest of “smart casual” with “lounge wear.”

Has Experienced the Convenience of Ordering

It is clear that smart casual is taking a big dip and that lounge wear is becoming increasingly popular. Speaking at Google’s 2021 Retail Summit, Scott Galloway (marketing guru and professor) speculated that this trend might also lead to a decline in sales in the beauty sector. Google Trends smart casual versus lounge wear. Universities and training institutes also had to switch gears. Fortunately, they are Clinics Email List still able to offer online classes. Nowadays, even after the relaxation, there is still a lot of search interest for “online classes” . Is the classical method of teaching now a thing of the past? Trend #5. From cheap to best A final interesting development is the shift of the search term “cheap” to “best”. This trend had already started a bit pre-corona, but the search interest has changed with the corona crisis. Instead of the cheapest, we want the best. According to Google, there is a 60% increase in searches for the “best affordable” items every year. Google Trends best vs cheap.


Experienced the Convenience of Ordering

Where do we go from here? The impact is clear, there are many new trends that online marketers have to take into account. Given the changes in search behavior, it is important to be prepared for the future. Do companies need to adjust their (online) marketing strategy? I think so. Below I explain where a few major opportunities and threats lie and how you can adjust your SEA strategy accordingly. People no longer go into stores for products, they go into stores for people. offline vs. Online Retail: Are Brick and Mortar Stores Dead? Everyone has experienced the convenience of ordering online. You click, pay, and the package is delivered to your home. Does it not fit, is it not to your taste, or is the product disappointing? Returns are super easy. To some extent this will remain popular. You can offer a much wider range online. Someone who is looking for something specific will buy the product online. According to Scott Galloway, people will no longer go to stores for products, but for people and advice: “ People no longer go into stores for products, they go into stores for people. ”

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