Also listen to this podcast. Hopefully, these tips will help you on your way to becoming ‘swim proficient’ in data analytics. Do you have any questions? Ask them in the comments below. The most important trends for SEA will drastically change your responsibilities as an SEA marketer. Yet by cleverly responding to the latest trends, you can increase your relevance as a marketer in 2021. In this article I tell you what the most important trends are and how you can respond to them. This way you have a concrete picture of the opportunities that are available. SEA in 2020: a look back Let us first consider some striking developments of the past year. If you ended up in a coma at the end of 2019 and woke up today, you will have to brush up on your knowledge.
Is Possible the Whole Story
There have been a lot of new features rolled out by Google and Microsoft this year, which I expect will also change your work in 2021. 1. Explanations in Google Search 2. COVID is turning the marketing landscape upside down 3. Improved RSA customizers and reporting 4. LinkedIn targeting within Microsoft Ads 5. Custom audiences available to Venezuela B2B List everyone 1. Explanations in Google Search The first sign on the wall that your role is about to change. Google can now simply explain why the CPA has risen or the CPC has fallen. Now that Google understands and can translate trends and developments within its own systems better and better, the question is where we as marketers can add value. Fortunately for you, I do have an idea that I’ll tell you more about later in the ‘ first party data’ trend. 2. COVID is turning the marketing landscape upside down In March we all thought that COVID would only keep us at home temporarily.
Possible the Whole Story
Nothing turned out to be less true. Many companies had to reinvent themselves to offer their customers a comparable online experience. This transformation will accelerate the total digital transformation we were in. Marketing teams are forced to shift to online. It is now up to you as a specialist to onboard this new batch of marketers with valuable offline knowledge as quickly as possible . Are you not a specialist but a CMO? Then internal retraining of your employees should be a priority in 2020 and 2021. Will the stores open again soon? Then you will enjoy the benefits of synergy between your offline and online efforts. Also read: Take your SEO to the next level with SEA (yes really!) 3. Improved RSA customizers and reporting Responsive Search Ads (RSA) differ from the well-known Expanded Text Ads (ETAs) in that they have not three but fifteen headlines and four instead of two descriptions.