New bidding strategy In addition, YouTube recently launched a new bidding strategy that focuses on increasing brand consideration. Maximize Lift Bidding (currently in beta). As soon as you use Brand Lift Studies as a brand, you can also adjust your bidding strategy accordingly. Based on the results of your Brand Lift Study. YouTube targets a target group that has a high chance of considering your brand. So very interesting! Maximize Lift Bidding will be available soon for YouTube True view in-stream ads . YouTube for Action In addition to the above firelit techniques, you can also use YouTube for. Action (and possibly associated bumper ads ). In addition, you can use bidding strategies such as target ROAS or target . CPA and lower funnel targeting options such as custom intent (which focuses on an audience that has searched for terms on Google in the past 7 days).
Are Actively Responding To Trends
Of course it is possible to direct a macro conversion (eg an e-commerce transaction) with this. But at PBB it can also be smart to focus on micro-conversions (for example an engaged web visit ) with such campaigns. If you set this up in the right way, you also get view-through conversions . This way you can say a lot more about the effect of your YouTube campaigns. Facebook Facebook It is also possible in Facebook to carry out a Brand Lift Study by Paraguay Phone Number List asking the target group a short question. You can now also set this up in the account itself . Although here too a minimum budget of $5000 per week is recommended to achieve significant results. In addition, there has been an extra feature within Facebook for a while: Estimated increase in ad memory (people) .
Actively Responding To Trends
There is also the Optimization Increase in ad recall , where Facebook uses machine learning to show your branding within your targeting to people they think will remember the ad after 2 days. Although it is a reasonable black box at the moment , it is an interesting metric to gain more insight into the effect of your campaigns. More and more possibilities to measure For example, we notice that the major platforms such as Google (YouTube) and Facebook are actively responding to trends such as PBB and are increasingly making it possible to set up, measure and optimize these types of campaigns. PBB distinguishes itself by making optimal use of this. Media costs for lower funnel channels like SEA are skyrocketing. For example, where you pay €1.50 for a click with SEA, you can get a relevant view with a video campaign for €0.05.