Four Burning Content Principles Visibility

You also know which content and which channels best suit your customers. A customer journey usually consists of the following phases. Awareness (awareness of a need) Interest (interest in finding a solution) . Consideration (evaluation of specific products/services). Purchase (choice for a specific solution) Mapping the customer journey helps in realizing your campaign goals. Determine goal(s) and KPIs As described earlier, ROAS is an important element of performance marketing.  Determining touchpoints When the goal of the campaign is clear and on which KPIs you want to steer during the specified period, you can determine which touchpoints (channels) you will use for this.  Determining touchpoints When the goal of the. Campaign is clear and on which KPIs you want to steer during the specified period.

Burning Content Principles Visibility

These stated KPIs indicate where the focus of the campaign lies and determine the goal that benefits your brand strategy. The KPIs can be divided on the basis of the four branded content principles: visibility, credibility, likeability and brand fit & linkage. Four Burning French Consumer Phone List Content Principles Visibility (awareness phase) Reaching the target group is central, which can be managed based on impressions, (unique) reach and new visitors. Credibility (interest phase) Credible content creation is reflected in page views, quality views (>15 seconds time on page), video views, average view time, and bounce rate. Likeability (consideration phase) This principle mainly aims to involve involvement.

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Content Principles Visibility

Brand fit & linkage (purchase phase) The number of conversions, the conversion rate, leads, downloads and the increase in brand preference show the connection between brand and target group. Determine which phase of the customer journey is central to your campaign and which KPIs are closely related to it. Determining touchpoints When the goal of the. Campaign is clear and on which KPIs you want to steer during the specified period. You can determine which touchpoints (channels) you will use for this.  Multichannel targeting increases the reach of the campaign and the chance of conversions.  Awareness (awareness of a need) Interest (interest in finding a solution). Consideration (evaluation of specific products/services) Purchase (choice for a specific solution). Mapping the customer journey helps in realizing your campaign goals.

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