Get in Touch With Your Target Audience on Time

Get the most out of your Black Friday social media campaigns with the tips in this article. What can you expect from Black Friday in 2021? The Friday after the American holiday Thanksgiving is Black Friday , now a worldwide phenomenon. What once started as a one-day discounted party has grown into a multi-day event, including the online variant Cyber ​​Monday. In 2021, 50% of Dutch people will use Black Friday as a purchasing moment. But the comparison of 2020 with the previous year is -35% below the level of 2019. In this year, growth mainly increased online according to the after pay insights during this period.

Touch With Your Target Audience on Time

Whereas in 2017 only 14% of the Dutch were familiar with and participated in Black Friday, this has grown considerably in recent years. In 2020 this percentage has increased to 42%. Online purchases are going through the roof this year with Black Friday, in all age categories. According to M2Media’s research, 25% busier Interior Designers Email List during Black Friday week than in the weeks before. But the comparison of 2020 with the previous year is -35% below the level of 2019. In this year, growth mainly increased online according to the after pay insights during this period. This growth increased in all age categories, including the 55-64 and 65+ age groups. The expectations are therefore that Black Friday will be an extra motivation to make online purchases and as a result will break a record within all age categories in 2021.

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With Your Target Audience on Time

Not only because existing players spent more, there were also a lot of new Black Friday advertisers. More than 10% of Black Friday traffic comes from social media. According to the study ‘ Black Friday A study of consumer behavior and sales predictions ‘ by Kirtman Potluri, Black Friday traffic from social media has grown from 4% in 2016 to 11% in 2019. And this upward trend is expected to continue. keep putting. Promising Black Friday tips for social media in 2021 The tone is clear, you really can’t let the Black Friday period pass you by. Do you want to get started well prepared? Make sure you start on time and have thought out your strategy. Share content in ways that fit your brand. 1. Get in touch with your target audience on time Announce in time that your company has great deals during Black Friday and create a sense of urgency.

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