There’s no getting around it, COVID-19 has turned the world upside down. Companies have had to adapt very quickly, have to digitize. Shops had to close, people had to work from home, the catering industry closed… For online marketers it was also an adjustment. Suddenly all sales depended on online campaigns. In addition to the enormous impact on various aspects of daily life, search behavior has also changed. What exactly are the changes and what is the future for companies that have invested so much in online in the past year? Was it worth it? And how do we proceed? Search trends since corona: what are people looking for? Both during and after corona, there has been a change in search behavior worldwide. A number of interesting trends have emerged after the first lockdown in March 2020 and seem to continue in the “new normal”. We can see this reflected in data from the largest search engine in the world.
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Google. With information from the Google Retail Summit, a guide from Google for retailers and brands , trends that I see in my accounts and various analyzes with Google Trends I list the most important trends worldwide for you! Search behavior of consumers. Trend #1. Consumer goes to investigate The search interest for research-based terms Iceland WhatsApp Number List has grown significantly in 2020 and will continue to grow in 2021. Especially the search interest around “ideas” and “how to” has grown considerably. For example, the keyword “simple ideas” and “ideas at home” have grown 200-300% from 2019. Notably, many of these ideas have been in the Home and Garden category . A shift has taken place to home upgrading, home modernization and house refurbishment. This is partly explainable. A lot of people were suddenly working from home and had nowhere else to go. Vacation was also not obvious. As a result of this extra free time, people have started to spend more time on their homes.
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Also read: Get more out of trends with the following 4 steps Companies that rent out bulky waste containers have benefited from this. For these types of businesses, there has been an increase of as much as 50% in the number of orders. We see this when we compare data from March and April 2019 with the same months in 2020. Google Trends data also shows how the Dutch often searched for containers during the two lockdowns. The trend of refurbishing houses seems to be slowing down a bit these days. Nevertheless, home will remain important with the future hybrid model of working from home. Working from home has also led to a digital shift. Meetings very often take place online through programs such as Zoom. In the Netherlands, for example, people have often looked for how to create or organize a zoom meeting. Google Trends meeting. Trend #2. Online shopping & pickup During the lockdowns, shops and restaurants were closed. People went online looking for a digital alternative.