Give Your Target Group a Helping Hand by Inspiring Them

Invite relevant influencers or shopping experts to talk about the products featured in your gift guide or share your guide in Instagram Stories, including a swipe-up/link sticker to make the purchase process easier. 5. Use catchy content According to M2Media ‘s forecast , in 2021 the products will become the heroes of the campaign and discount will be the main trigger for spontaneous purchases. But how do you stand out? Use persuasive texts in your ads by writing them in an engaging and persuasive way. Make your content fun and engaging by processing interactions. For example, add a countdown sticker in your stories, use the shoppable stickers and the swipe-up or link sticker. Combine and match organic and paid content. This way you are recognizable to the consumer. In addition to your standard hashtags, use hashtags related to Black Friday to attract users specifically looking for the best deals. Such as: #blackfriday #cybermonday #discount #blackfridayoffer #blackfriday2021 #blackfridayNL.

 Your Target Group a Helping Hand by Inspiring Them

Do it slightly different from the rest by, for example, promoting a different deal every hour, offering a free product with every purchase or by using an influencer to promote your brand. Do what suits your brand Black Friday is not equally interesting for every brand and some brands choose not to participate in Esinc Email the madness at all. For example, do you not sell products, or do you choose not to participate in this from a different point of view? Then it can be interesting to scale down your campaigns or sometimes turn them off completely to avoid high costs. Key take-aways for social media during Black Friday 2021 Here are the key take-aways for you to use social media successfully in 2021: Start your campaign early and let your target audience know that there will be Black Friday deals. For example, collect e-mail addresses in advance, so that you can be sure during the days that you reach your target group.


Target Group a Helping Hand by Inspiring Them

Don’t let your discount promotion start too late. Many retailers start a few days before Black Friday. The later you start, the more likely it is that the consumer’s money has already been spent elsewhere. Buy your reach & frequency campaign on time! Make use of shoppable content with Instashops, so that your target group can easily purchase the products. You can also use dynamic product ads. Give your target group a helping hand by inspiring them with suitable gift guides in which your products are displayed. And share it in different ways on your channels such as stories and guides. Or use it as a topic of conversation in a live video. Discount remains the main trigger for a spontaneous purchase. Use catchy content and make sure you stand out from all other Black Friday providers. Gone are the days when Black Friday was just Friday. But how do you approach this month full of action days? Do you participate in promotions for every day? Are you doing nothing? And perhaps more importantly:

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