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Unfortunately, it also happens often enough that opportunities are missed. For example, I came across a site of a local jeweler with no fewer than three stores. During the busiest time of the year (and still is) this jeweler only had a landing page France B2B List that said ‘Our new website will be released here soon’. In any case, this ensures that no turnover is achieved. It is important to continue to bind your clientele to you. De Dondersteen did not only do that by building another webshop, but also started a new Instagram account with which they had even more followers in a few days than before. To work! Have you not made any plans for this year to also sell products online? Then I want to challenge you as an SME to start this year. Or by improving your online customer base. As soon as you do decide to sell online, you immediately have a valuable sales channel.

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The online search for new customers can cost a lot of money. And with that, you can never compete with the big boys. What can you do? Whatever you normally do in your store: get repeat customers by connecting and staying in touch with them. Pay online in your physical store. 2. Independence What we have learned during the pandemic is that we need to be less dependent on external suppliers. You can think of suppliers of products but also of services. Shopping Tomorrow Expert group ‘Cross-border E-commerce’ has made a podcast in which one of the managers talked about the first months of the pandemic. Due to the huge demand, they soon learned that their shipping partner never got that shipped alone. Some packages were left behind in the logistics center because there was no more space. They then had to switch very quickly and decided to no longer depend on one shipping party.

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Alternative delivery options You see this, for example, at companies such as Blokker. Blokker was forced to close their stores during the last lockdown. On the other hand, they heard from their shipping party that they could not handle the large flow of parcels and that the customer had to take increasing delays into account. Because it was no longer possible to collect packages in the store, Blokker started with ‘Blokker Express’. Employees of your local Blokker will then deliver your order to your home instead of a national delivery person. And of course, Blokker was not the first to do so. Local entrepreneurs had already started it during the previous lockdown. In Blokker’s case, they will have an additional national distribution center. In the near future, retailers will use their store network not only as a sales channel but also as stock hubs. As a result, the orders quickly reach the end customer. Screenshot of Blokker’s website.

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