Then you can show dynamic ads with products that are relevant to that person! Ad Settings Power 5: Build campaigns in a scalable way Do you want to be sure of a future-proof campaign strategy on Facebook and Instagram? Then I definitely recommend testing the Power 5 method in your Facebook and Instagram campaigns. My own experience is that by testing with these smart, automatic features you still have a grip on achieving good results. The Power 5 is also part of my strategy for new accounts! With this method you ensure that you build your campaigns in a scalable way, so that you can not only achieve your objectives but also act quickly when you want to scale up.
Permission to Perform Slightly More Tactical Actions
Google is automating more and more tasks of SEA specialists. Now there is another new feature that has an impact on Pharmaceutical Email List the work of a SEA specialist, namely: Auto Applied Recommendations (or AAR). In Dutch: Automatically Implemented Recommendations. In this article I like to explain what Auto Applied Recommendations are, discuss the advantages and disadvantages. A small disclaimer for the SEA specialists among us: this goes much further than just that tick in your account settings where you give permission to use automatic ad suggestions. Screenshot of the slider for Auto Applied Recommendations in Google.
To Perform Slightly More Tactical Actions
In this new feature, SEA specialists can choose to have the system implement certain . Recommendations immediately without asking for explicit permission. Choice of three standard packages Basically you have three standard. Packages but you can use the possibilities of each package by choosing your own composition. Option 1: Basic Package With this you give. Google permission to perform basic actions, such as: pausing keywords with low search volume. remove conflicting negative keywords. Automatically switch to data-driven attribution . Option 2: Middle Pack With this you give Google permission to perform slightly more tactical actions automatically. Remember it: implementing certain automatic bidding strategies. adding extensions. adding new keywords. Option 3: Most Advanced Package This is the most strategic package and gives Google the most leeway to automatically implement recommendations.